Bullet For My Valentine face their demons in Harry Lindley's brooding promo for No More Tears To Cry. 

Following the tradition of iconic rock videos of the early Noughties, the video combines performance and an abstract narrative, which sees a man - played by Milo Max Burgess - haunted by twisted manifestations of dark memories, and features practical effects and CG animation, also directed by Lindley. 

Visually captivating, DoP Rick Joaquim's stirring cinematography blends frenetic camera movement with atmospheric lighting, creating an aesthetic that feels haunting yet full of raw energy. 

"For this video the band wanted to explore some of the demons that they’ve battled in their lives," says Harry Lindley. "Working closely with creative director Fiona Gardens and DOP Rick Joaquim, we developed a grungy, horror look inspired by Tim Burton and the Saw franchise. We found ways to illustrate their demons visually - for example we landed on a spider with syringes for legs to represent addiction.

"We combined practical effects and CGI to bring these creatures to life. We also reached out to Bullet’s very active fanbase to send us images that symbolise adversity that they’ve faced. These are cut into the video almost subliminally during the opening and closing sequences."