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Birdy 'Raincatchers' by Max McLachlan

Rob Ulitski - 7th Mar 2023

Max McLachlan helps introduce the world to the new Birdy, in this captivating promo for Raincatchers. 

The video depicts Birdy as a giant, helping her younger self (played by Eleanor Hockley) navigate a world of corporate monotony and oppressive rules, blending semi-autobiographic lyrics with dark fantasy aesthetics. 

"Birdy is not a kid anymore," says McLachlan. "The world has known her since she was barely a teenager. She wanted a music video that would shed the dainty image of her as a naive child, but address the years of youth lost having to play grown-up in the industry.

"What better way to show how much she’s grown than to make her a giant?"

Birdy drops down a miniature scale model of the office environment to the young girl, empowering her to see herself from a new vantage point, and gather the courage to break free and blaze her own path - whilst seeing life in a more playful way, as the child she is. 

The desaturated, near-dystopian aesthetic perfectly suits the narrative concept, and it's packed full of absorbing, emotional iconography. 

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Rob Ulitski - 7th Mar 2023

Tags

  • Director's notes
  • Pop
  • Comeback
  • Office
  • Dystopian
  • Giant
  • Perspective
  • Youth

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Rob Ulitski - 7th Mar 2023

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