Alessandra Leone directs a stirring promo for Berlin based multimedia artist Zoë Mc Pherson.

The video for On Fire draws on feelings of big-scale change, the need for adaptation and the emergence of new forces, visualised through a seismic clash of imposing landscapes and mesmeric movement. 

Featuring a cast of enigmatic characters, the video feels like you've stumbled into a place you don't belong, but are swept up in the hallucinatory vibes of it all. 

The mysterious themes carry through to the frantic, strobe-lit cinematography, and a quickfire cut matches the breathless pace of the music.