Troy Roscoe directs a stripped-back yet hugely captivating promo for Potter Payper. 

Shot at night with a backdrop of neon shopfronts, the video features a tireless performance from Payper, whilst different characters play out their day-to-day routines. 

The approach works like a charm on this project, with the three minute runtime passing by like a bright spark, never feeling stale or tired.

"Simplicity is key in this one," Rocoe explains. "I think sometimes as creatives we overthink our ideas, trying to constantly improve on what’s already out there or to come up with something that’s not been done. But sometimes you have to reign it in and realise less is more.

"Shot in what was actually three takes, this one-take form visual sees Potter Payper in a dystopian-lit corner shop location, as the world around him evolves, whilst he performs in a nonchalant manner undisturbed by anything around him. Potter smashed this and took direction super well, which enabled us to shoot all of this within two hours!

"I'm definitely going to get into more one-take content - or even just more tripod shots as not everything has to have crazy movement."