Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

King Krule 'If Only It Was Warmth' by Archy Marshall

Rob Ulitski - 8th June 2023

King Krule self-directs a wistful promo for If Only It Was Warmth, under his real name Archy Marshall. 

The video sees Marshall travelling solo with a cactus, as he experiences a series of unusual, abstract visions. 

Shot in black and white, the promo is reminscent of early black and white films, with a stripped-back yet focused aesthetic.

Featuring a drawn-out steadicam shot at the start - and a questionable demise for the cactus in question - the video starts with a hook which lingers throughout, questioning the reality of what we see on-screen from that moment on. 

Rob Ulitski - 8th June 2023

Tags

  • Alternative
  • Boat
  • Travel
  • Solo
  • Performance
  • Black and white
  • Wistful

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer

Camera

Director of Photography
Steadicam

Lighting/Grip

Gaffer

Wardrobe

Stylist
Make-up

Editorial

Editor

Grading

Colourist
Colour Producer
Colour Producer
Colour grade company

Some credits on this video are only available to PRO members.

Rob Ulitski - 8th June 2023

Related Content

Industry News