RAYE ft Coi Leray 'Flip A Switch' by Otis Dominique
David Knight - 13th June 2023
Otis Dominique reunites with RAYE, and a worthy successor to the smash-hit tour de force of Escapism - as the singer battles back from seriously toxic masculinity, with the help of US rapper Coi Leray - on a speeding double-decker bus.
Since dismantling realism to considerable effect in their last collaboration, the video for Flip A Switch begins in shocking and breathtaking fashion: RAYE's murder at the hands of a brutal gunman, in reverse. She comes back to life, as the bullet flies back from her chest back into the assailant's gun.
Then RAYE is venting her frustrations, her trials and tribulations, with a gang of best girlfriends on a London double-decker - with Coi Leray as its driver - which is hurtling through the city in the manner of the (triple-decker) Knight Bus from Harry Potter 3. And it ultimately transpires that RAYE is on her way to an important engagement, neatly mirroring the video's shocking opening.Â
"The film goes in so many directions and has many different layers, so I wanted to make sure the storyline was being interwoven and building the entire time, even in subtle ways. One of the biggest challenges with a project like this is bringing all the jigsaw pieces together to make a bigger picture and I think we did a really solid job with that.
"I feel like me, RAYE and Mikey (CD) have a sick formula as creatives/homies and I'm looking forward to what we can make in the future. The bar has definitely been set with these last two films!"
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David Knight - 13th June 2023
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David Knight - 13th June 2023