Mahalia ft JoJo 'Cheat' by Boma Iluma
Rob Ulitski - 16th June 2023
Mahalia and JoJo join forces to bring down a bad boy in Boma Iluma's dazzling promo for Cheat.Â
The video sees the artists come to the realisation that they're both dating the same man - the two-timing rat - and it's clear from the get-go that he absolutely needs to be taught a lesson.Â
Leaning into the nostalgic vibe of the track, the video oozes early Noughties vibes, with plenty of fisheye lens action, vibrant set-builds and a garish MySpace-style website, that heightens the anachronistic, Y2K aesthetic.Â
It's an inspired collab which brings the best out of both artists, and Iluma's obvious affinity for the time period helps blend everything together seamlessly.Â
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Rob Ulitski - 16th June 2023
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Rob Ulitski - 16th June 2023