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The Lemon Cult ft Brémond 'Il Fait Chaud' by Luc Rëso Janin

Rob Ulitski - 17th July 2023

Luc Rëso Janin returns to music videos to direct a trippy, AI-fired promo for London-based music collective The Lemon Cult, featuring Alain Brémond.

The video opens with artist Brémond explaining the concept for a video he hopes to make, before things start glitching into a hallucinatory AI dreamscape.

The selfie performance soon erupts into a mish-mash of textures, colours and art styles, whilst Brémond keeps singing, completely obvlivious.

It's a fun application of AI technology used in a refreshing and fun way, which builds upon the human element of the visual concept. 

Rob Ulitski - 17th July 2023

Tags

  • Experimental
  • Performance
  • AI
  • Collaboration
  • Glitch
  • Hallucinatory
  • Artificial intelligence

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Rob Ulitski - 17th July 2023

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