Mark Lediard directs an emotional promo for Seafret, featuring an absorbing performance by the duo, intercut with fan-generated content from around the world.

It's a strong concept and tight execution, with the well-made fan footage giving the video a real boost to production values, as well as univeral appeal.

"We used backdrops of time-lapse night skies with the stars turning overhead, sunrises over mountain ranges, city rooftops at night and deserts at dusk intercut with fan engagement messages," says Mark Lediard.

"We gave it a truly global, cinematic feel with scenes that take the viewer on a journey along with the track. Sometimes using the rear-projecting these scenes behind the band as they perform and sometime front-projecting over their faces and instruments as they play."