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Lucy Lane 'Don't Want To Be Angry' by Kassandra Powell

Rob Ulitski - 24th Aug 2023

Kassandra Powell directs an atmospheric promo for singer-songwriter Lucy Lane, bringing to life a dark fairy tale. 

The video concept for Don't Want To Be Angry focusses on a girl whose anger grows in her hair. Across three abstract vignettes, we see Lane embody this character, eventually breaking through and releasing her anger in a decisive climax. 

The dark fantasy aesthetic is a perfect pairing to the concept, with painterly lighting and a sense of inspired minimalism to keep the focus purely on performance. 

Rob Ulitski - 24th Aug 2023

Tags

  • Performance
  • Fantasy
  • Painterly
  • Aesthetic
  • Vignette
  • Abstract

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Production/Creative

Director
Producer
Production Company
Executive Producer

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Stylist
Hair
Make-up

Casting

Casting director

Grading

Colourist

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Rob Ulitski - 24th Aug 2023

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