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Soft Play ft Robbie Williams 'Punk's Dead' by Thomas Davis

Rob Ulitski - 4th Sept 2023

A pack of unruly kids give Soft Play a proper pasting in Thomas Davis' riotous promo for Punk's Dead.

The comeback for the duo - known as Slaves until last year - sees the pair as bouncy castle salesman, setting up shop in a nondescript industrial location for the day.

Things soon descend into chaos as the customers - a bunch of kids - start to grapple and beat down the pair, leading to a rather whimsical fever dream... starring Robbie Williams in the clouds. Yes, really. 

It's all rather brilliant. Plenty of daft charm and channelled aggression, with fine performances by the band and the kids (and Robbie) elevated by a distinctively gritty and raw aesthetic, for a track that satirises the backward thinking in Brexit Britain. It's a proper banger.

And on this evidence, Punk is alive and well... 

Tags

  • Narrative
  • Pick of the Day
  • Performance
  • Punk rock
  • Rock
  • Bouncy Castle
  • Salesman
  • Kids
  • Riotous
  • Fight

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Credits

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Production/Creative

Director
Thomas Davis
Producer
Production Company
Executive Producer
Executive Producer
Executive Producer
Production Manager
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist
Make-up

Editorial

Editor
Editing company
Edit Producer

Grading

Colour Producer
Colourist
Colour grade company

VFX

VFX

Commission

Commissioner

Rob Ulitski - 4th Sept 2023

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