Ben Cole directs a high octane dance performance by singer chi, in a South London gym.

The video for Serotonin is a darkly atmospheric showcase for the new artist, with high contrast lighting and playful camerawork. 

Packed full of high-energy confidence, the video is a great match for the pulsating earworm of a beat. 

"The video was shot with a window of four hours to capture everything between classes [in the gym]," Cole explains.

"Malik, the movement director, worked alongside chi ahead of the shoot to perfect the choreography. These rehearsals combined with chi’s insane performance and stamina are what made the timing doable.

"DoP Sam Hooper’s fluid shooting style helped with the limitations and fast nature of the shoot. Other than the intro, Sam used only natural light. It was all these details that meant the music video was possible."