Erika De Casier 'Lucky' by Jesse May Fisher
Rob Ulitski - 11th Jan 2024
Jesse May Fisher directs an evocative promo for singer-songwriter-producer Erika De Casier's new track Lucky, taken from her upcoming album Still.Â
Blending abstract coastal shots and beachside performance, the video feels dreamlike and transcendental in its approach. Fisher uses coruscating lights and fog to give the video a photographic, almost surreal style, complementing the experimental vibes of the track.Â
"I wanted to make something euphoric and magical for Erika," she explains. "The imagery for Lucky takes inspiration from the drama and sensuality of perfume ads."
Rob Ulitski - 11th Jan 2024
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Rob Ulitski - 11th Jan 2024