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Charli XCX 'Von Dutch' by TORSO

David Knight - 4th Mar 2024

Fashion photographic/directing entity TORSO moves squarely into the vanguard of music video with an edgy promo for the first release from Charli XCX's new album - in an 'access all areas' extravaganza set at Charles De Gaulle Airport.

Having established a reputation on stunning fashion films for Mugler's fashion collections, creative directed by Casey Cadwallader, and others, TORSO's music video debut came for Kali Uchis. Now comes a really big one, for Von dutch, from the superstar singer-songwriter's upcoming album Brat.

Arguably in other hands the concept behind the video could be considered rather tacky, with shades of Smack My Bitch Up - Charlie in a sexy fight with a POV stalker/assailant all over the airport, shedding layers of clothing in the process. But there's no doubt who is boss here. TORSO place Charli in a space that works really well for her: fast-moving action, treading a line between glamour and outrage, humour and danger.

A big statement of intent for the new album campaign.     

David Knight - 4th Mar 2024

Tags

  • Pick of the Day
  • UKMVAs 2024 nominee
  • Pop
  • Electro-pop
  • Action
  • POV
  • Airport

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Production/Creative

Director
Line Producer
Creative Director
Production Company
Executive Producer
1st AD

Camera

Director of Photography

Art

Production designer

Wardrobe

Stylist
Stylist (Cast)

Choreography

Movement Director

Casting

Casting director

Editorial

Editor
Editing company

Grading

Colourist
Colour Producer
Colour grade company

VFX

VFX Supervisor
Post production company
Post Producer

Some credits on this video are only available to PRO members.

David Knight - 4th Mar 2024

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