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Travis Scott ft Playboy Carti 'Fe!n' by Gabriel Moses

Rob Ulitski - 16th May 2024

Gabriel Moses directs a mesmerising, dizzying promo for Travis Scott's Fe!n, featuring a montage of perpetually rotating portraits.

A child on horseback, a stripper, three women in their Sunday best, a choir of Asian girls, a man with a shotgun, monks in prayer... these figures and others are captured against a black void, and interwoven with cutaways and conceptual vignettes. 

Photographer and director Moses used an array of 96 cameras to circle the characters and blend each one into the next - and it opens with Travis Scott in the black void, the camera rotating around him as he performs; His body contorts, morphs into a multitude of different characters. And when Playboi Carti appears, the two rappers begin morphing into one another. 

A bold and unwavering visual that makes a real statement.

Rob Ulitski - 16th May 2024

Tags

  • UKMVAs 2024 nominee
  • Performance
  • Rotating
  • Conceptual
  • Innovative
  • Editorial
  • Aesthetic

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Rob Ulitski - 16th May 2024

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