Saràh Phenom '10%' by Taran
Rob Ulitski - 28th May 2024
Taran directs a slick performance promo for London-based singer Saràh Phenom, exploring love, betrayal and reckless passion.
Inspired by the proverb "there's two sides to every story", the video for 10% focusses on choreography and a minimalist set for maximum inpact. Saràh and the boy who is messing with her emotions are separated by a translucent wall, acting as a metaphorical barrier as well as an inspired piece of art direction.
The pair can sense each other, even if they can't see each other, which adds to the visual appeal of the promo, anchoring the other vignettes with a conceptual hook.
It's a strong match to the sensual track, and a showcase of Phenom's performance skills.
Rob Ulitski - 28th May 2024
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Production/Creative
- Director
- Producer
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- Executive Producer
Camera
- Director of Photography
- Focus Puller
- Steadicam
Lighting/Grip
- Gaffer
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- Production designer
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- Choreographer
- Movement Director
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Some credits on this video are only available to PRO members.
Rob Ulitski - 28th May 2024