The daily grind is given a cinematic makeover in Pedro Takahashi's excellent promo for rising alt-pop artist Haich Ber Na.

The video for Sandringham - about his yearning to break free of a life of low paid jobs - was filmed in Haich's hometown of Peterborough and twists the mundane suburban surroundings to feel grand and iconic with inspired cinematography. 

It's a relatable visual to go with a relatable song, that feels almost dreamlike in its presentation, meditating on life in an apathetic yet strangely alluring way. And a marvellous introduction to an artist capable of turning the struggles of everyday life into great pop music.