Romy 'Always Forever' by Charlotte Wells
Promonews - 14th June 2024
Romy teams up with acclaimed Aftersun director Charlotte Wells for the video for Always Forever, the singer's interpolation of Donna Lewis's Nineties hit I Love You Always Forever, produced by Fred Again.
Two dancers in a darkened room are revealed to be in a mirrored space, intercut with Romy's performance in the same space, in Wells's music video debut, which also pays homage to the video for Lewis's original.
For the full story about the making of the video, read Laura Malloy's feature for DAZED, where Wells reveals she was also inspired by watching Texas videos from the 1990s ("I spent a week watching music videos from 1996 and 1997 which is really an assured way to put anybody in an excellent mood," says Wells). And Romy responded to the calm assurance of Sharleen Spiteri in those videos for her own performance.
Promonews - 14th June 2024
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Promonews - 14th June 2024