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Confidence Man 'So What' by India Rose Harris

Rob Ulitski - 9th Sept 2024

India Harris reunites with Confidence Man and pulls off a stunning departure for the Aussie dance-pop duo, combining high energy and high concept for their latest banger.

The video for So What opens on aerial shot of a London tower block, and begins to infinitely zoom, into the pair's high rise home, and through into a succession of scenarios, where they party, then after-party, then party again.

Then in the second part of the film, Confidence Man's Grace stands on the roof of the tower block, then falls - continuing to energetically perform while plummeting back to earth - where the final section plays out in reverse.   

Shot in London's hottest club venue, The Cause, with slick VFX, stylised cinematography and a dark, almost dystopian aesthetic, this comes in a stark contrast to the style of previous recent Confidence Man vids - including Harris's vibrant video for Now U Do (with DJ Seinfeld). But it certainly contributes to the ever-growing aura of excitement around the band.

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Rob Ulitski - 9th Sept 2024

Tags

  • Pick of the Day
  • VFX
  • Dance
  • Performance
  • Tower Block
  • Party
  • Cinematography
  • High Energy
  • Infinite Zoom

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Rob Ulitski - 9th Sept 2024

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