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Prima Queen 'Fool' by Michael Upson

Rob Ulitski - 3rd Oct 2024

Michael Upson directs a sporty promo for indie duo Prima Queen. 

The video for Fool is the first of three videos in preparation for the band's debut album, and sees the pair head for the athletics track for some intense training. Progressing through a number of sports, the video has a dreamlike, idiosyncratic style, which perfectly suits the offbeat concept. 

Filmed across two days in Hemel Hempstead, Upson explains "the idea of the video was to explore the vulnerability of the track in a fun, silly, light-hearted way." Mission accomplished. 

Tags

  • Performance
  • Training
  • Athletics
  • Track
  • Hemel Hempstead
  • Silly

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Credits

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Production/Creative

Director
Michael Upson
Producer
Producer
Producer
Production Company
1st AD

Camera

Director of Photography
Focus Puller

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist
Make-up

Choreography

Choreographer

Editorial

Editor

Grading

Colourist
Colour grade company

Commission

Label

Rob Ulitski - 3rd Oct 2024

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