James Edward Cook directs a love letter to vintage cinema in his promo for Peter Alexander Jobson. 

Following Cook's gore-soaked promo for the former I Am Kloot frontman's Burn The Ration Books Of Love, the video for Just 'Cause I'm Dead is considerably less visceral, but just as engaging. 

Boasting a flurry of practical effects - rear projection, weather effects and more - the video is a cinematic trip through time, anchored by Jobson's grounded performance.

"The last promo we shot for Pete was purposely static and methodical as the track was sobre and macabre," explains Cook. "This video is way more playful, so compositionally I wanted something free-flowing and whimsical for the new video. However we also wanted it to exist in the same universe as the previous video, so in-camera effects like front projections, candles, props and theatrical lighting were reinstated."

Cook says that he was inspired by films of the silent era, such as The Cabinet of Dr Caligari, Chaplin and by German expressionism artwork. "The approach was to hint at that style without going full-force in post-production with heavy film damage or flickering," he continues.

"I found a gem of a location not far from where I live: a welfare centre with a rich history and character, so we were already in a great position before photography began. Unfortunately the smoke alarms couldn't be turned off so our massive hazer was made redundant!

"Due to tight schedules we didn't have any rehearsal time so actor Amalia Vitale and I collaborated on her performance the day of the shoot and I blocked the camera movements accordingly.

"I love the immediate feedback I get from using tangible effects like projectors as they take out the guesswork. Like the track, the video doesn't take itself too seriously so hopefully that sense of whimsy comes through."