Charles De Meyer directs the debut music video for his musical alter-ego The Chuck, putting him simultaneously behind and in front of the camera for the very first time.

The video was shot during a recent trip to Los Angeles, where he met a bunch of young talent who enthusiastically came on board to help him out with this low-budget, toy-instruments performance video.

Boasting an idiosyncratic style, peppered with strange props and art-direction elements, the video is a charismatic intro to the project, and a brilliant showcase of De Meyer's talents.

“I had met Cameron Thistle – who plays the drums in the video – at one of his gigs in a bar in West Hollywood," the director explains. "I was so impressed by the band he shares with his brother Devin (aptly named the Thistle Brothers) I wanted to propose my services as a director should they need a video, but instead asked him to feature in one of mine a week later. He graciously agreed; his contribution lifted the result above and beyond my expectations! That was such a cool experience."

De Mayer's output of music videos over a number of years includes acclaimed clips for the likes of Shinedown, Gojira, Amon Tobin, Raveyards, invariably incorporating inventive VFX. - but the video for Mind Over Matter marks a tonal swerve from his previous work.

"The video is something quite different from what I'm usually accustomed to making, my work mostly being known for atmospheric and moody narratives, which attracted more projects in the same vibe," he confirms. "This time around I wanted to make things more light-hearted, a bit absurd, funny without it being a gag-reel.

"The brief I gave myself was: 50% cool, 50% ridiculous. I hope it shows! I did try to stay on brand by sprinkling just enough VFX to keep people guessing."