NEON KISS's promo for Ashden's Need is set between two places, a dream world and reality, as the rapper seeks to make sense of it all. 

Punctuated with gritty, slow shutter effects and an experimental aesthetic, we follow the artist as he journeys through liminal spaces and an abyss-like environment.

Moving to an expansive coastal landscape for the latter half of the visual, it's a simple yet brilliantly executed concept that complements the enigmatic track. 

"When Ashden played us the song and told us the meaning behind it, we immediately envisioned him in sort of a dream world colliding with reality," the director duo explain. "A place we inhibit when troubled, trying to seek answers but at the same time constantly reminded by the environment to stay grounded."