Gabriel Gifford 'Barking Dogs Seldom Bite' by NODE
Rob Ulitski - 12th Nov 2024
NODE directs a striking promo for Berlin-based experimental pop artist Gabriel Gifford.
The video for Barking Dogs Seldom Bite was shot at Hackney’s Moth Club, and draws inspiration from a 'cult-like' experience Gabriel had at a local spiritualist church with his father, months before his suicide. A surreal experience that seemed to reflect the nuance and eccentricity of community, mental health, and the supernatural.
The video explores these themes through a contemporary lens, with the cast of Seirian Griffiths, Caterina Danzico, Genevieve Reeves, and Tia May Hockey each performing iterations of their ‘dog’ - a physical manifestation of the characters' individual demons and trauma.
Building to an electric finale, the focus on raw movement and primal instinct erupts in a strobe-lit montage, cut in a hyperactive and chaotic way. Impressive work with an electric energy.
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Rob Ulitski - 12th Nov 2024
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Rob Ulitski - 12th Nov 2024