Cristian Soria directs visualizer for new artist Ultravividpink, in a stripped-back studio location. 

The visual for Hate 2 Hate U opens with a slow push-in, revealing the artist with an extraterrestrial makeover - arrestingly vibrant makeup in contrast to the setting. As she moves through the video, Ultravividpink spills her heart out onto the white backdrop with a hot pink sharpie.