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Aryeé The Gem 'F.O.L' by MOM

Rob Ulitski - 16th Dec 2024

Directing duo MOM turn an LA strip mall into an atmospheric wonderland for Aryeé The Gem.

In their second video for the up-and-coming R&B artist following the dreamlike FWM, husband and wife team MOM - Matt Plaxco and Ray Larkin - keep their focus on performance and creative cinematography in the video for F.O.L., as Aryeé drifts from parking lot to supermarket, surrounded by strangers in their cars enjoying the late-night vibes.

The abyss-like darkness stands in contrast with the heavy wash of UV light and vibrant colours, which creates an enigmatic and thrilling scene - it's an inspired complement to Aryeé The Gem's woozy, moody soundscapes. Lovely work. 

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Rob Ulitski - 16th Dec 2024

Tags

  • Performance
  • Neon
  • UV
  • Parking Lot
  • Colourful
  • Vibrant

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Director
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Camera

Focus Puller
Steadicam

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Gaffer
Key Grip

Art

Art Director

Wardrobe

Stylist
Hair
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Rob Ulitski - 16th Dec 2024

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