Sergi Fiddes directs an idiosyncratic promo for new artist Abraham French. 

The video for Emergency follows two disenfranchised firefighters traversing busy Camberwell streets in response to a dollhouse fire. It's a fever dream of animal costumes, landscapes and colleague camaraderie - using body rigs to give an arresting, intimate perspective to the proceedings - which builds to a fiery climax.

"Shot at the height of [last] summer, we got to light a dollhouse on fire and run around fields with silly body rigs," explains Fiddes. "We had no resets of the dollhouse and had no idea how it would light up on the day so it was all shot in one take.

"Considering we only had one chance at this, we figured it'd be more economical shooting at a higher frame rate as we'd capture more footage whilst simultaneously making it look more heroic and epic in scale. Kudos to our DOP Joe Kennedy and the camera team for being agile enough to get all the field shots we wanted whilst also keeping it pin-sharp amidst the sweaty chaos.

"Also, kudos to the talent for their stamina on what was a jam-packed two day shoot all while wearing very heavy body rigs. Incredible feat considering it was done with little to no budget."