SOMOH is a master of disguise in Andy Little's touching promo for Man, set in a fancy dress store.The video sees bedrooom pop artist Sophia Mohan - aka SOMOH - don a number of different outfits, some traditionally masculine and manly, to capture the themes of the track. The offbeat fashion and stylistic choices act as an armour of sorts, to try and blend in to the world at large, even when you shouldn't have to be doing so. "Man was written out of the jealousy I felt towards heterosexual couples able to display their love in public," the artist explains of the track. "I’ve experienced so many moments in my relationship where I haven’t felt comfortable or safe enough to be affectionate with my partner. I wanted this song to capture the desperation of wishing I didn’t have to hide that part of myself so much."Whilst playful in its execution, the video tackles the frustrations of the double standards that persist in traditional relationships as opposed to LGBTQ+ relationships, and it's a real knockout introduction to the artist for those who aren't familiar yet.

Kassandra Powell directs an electrifying promo for RuPaul's Drag Race UK alumn Tayce. The video for Swagzilla boasts spectacular performance setups, an explosive car journey and a whole host of impressive costume changes... and that's just the start of it. Imbued with Powell's singular underground art aesthetic and iconic inspirations - perhaps including Steven Klein's 2014 video for Brooke Candy's Opulence - it's a clash of creativity that is as wild and unpredictable as the track itself. And that is meant as the highest compliment. Get ready for blood sprinklers, shiny pleather outfits and luxury sports cars, broughto together in a phenomenally propulsive edit by Charlie France.Tayce is here to impress - and has picked the ideal director to bring the vision to life in Kassandra Powell.

Four hopeful actors audition for the role of a lifetime, in Slane's touching promo for Rhys Lewis. Showing the lead up to - and the eventual fallout from - an awkward casting session, we follow the journeys of four very different characters, with Lewis taking on one of the roles. A flurry of chaotic poses, faux-fight scenes and strange facial expressions ensues, with none of the character getting the role. In the end, they all head out to the city as a group, and live out their superhero fantasies together. Comedic and heartfelt, it's a great little video that ends on an optimistic note. "Creating the world for this video was a lot of fun," says Slane. "A cast of superheroes was the key part of the brief. So I came up with four superhero characters and developed their backstories, superpowers and costumes, paying homage to Kick-Ass."Taking inspiration from 80's TV shows, Rhys and I came up with [superhero team] The Midnight and worked backwards to create this fun video of four failed audition tapes. Concept to delivery happened in record time, so big shout to Pilar at Papaya and the amazing cast and crew."

Ben&Julia present this quirky pop video for My Robot Friend's Creep, a cover of the classic track from TLC. Written by Howard Robot and directed by Ben&Julia, the video is a bizarre, psychedelic mixed-media affair, featuring a life-size pumpkin-headed Creeper costume, and a mysterious crystal and time/space portal, rendered in 2D, 3D and stop motion animation. Classic Ben&Julia madness!