The Reids continue their longstanding relationship with Mura Masa with another vibrant celebration of youth and movement, documenting a NYC-based project that revives the joyous act of 'Double-Dutch' skipping.

The video for Jump showcases nonprofit Showdem, a group of dancers from the City on a mission to spread joy through movement. They come together to express themselves through the Double Dutch, the activity that first blossomed in the early hip hop era. They also bring their rope skills to the community, inviting the wider public to participate.

Which is exactly what happens in the video, starting with the dancers' turns within the double skipping ropes before the group appear at a shopping mall for a demo and then get some of the onlookers involved.  

Blending docu-style camerawork with traditional performance visuals, the video is broken up by intimate, candid moments and a celebratory vibe that bleeds through every frame. 

A feelgood promo which showcases not only the group as a whole, but the charismatic individuals within it. And in that respect it certainly feels of a piece with the previous collabs between Mura Masa and The Reids over the past couple of years.