Mychelle 'Sweet Nothings' by Avesta Keshtmand
Rob Ulitski - 17th Mar 2025
Avesta Keshtmand directs a high-energy promo for singer Mychelle.Â
The video for Sweet Nothings opens with a quote: "Today I've decided to put my energy into the things that make me happy."Â
This title screen is swiftly followed by the camaraderie of a women's football match, following the players from the changing rooms to the pitch, tied together by a celebratory, feel-good vibe.Â
It's an inspired concept, given Mychelle also has a huge interest in football and sport, and blends the different worlds in a fresh, energising way. Lovely work.Â
Featured sponsors
Rob Ulitski - 17th Mar 2025
Tags
Popular content
Feedback
Problem with this page? Let us know
Featured here in the credits?
Credits
Some credits on this video are only available to PRO members.
Production/Creative
- Director
- Producer
- Creative Director
- Production Company
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- JH
- 1st AC
Lighting/Grip
- Gaffer
Wardrobe
- Make-up
Editorial
- Editor
- Editing company
Grading
- Colourist
- Colour grade company
- W
Agent
- Director's Representation
- LR
Commission
- Commissioner
- Label
Some credits on this video are only available to PRO members.
Rob Ulitski - 17th Mar 2025