Avesta Keshtmand directs a high-energy promo for singer Mychelle. The video for Sweet Nothings opens with a quote: "Today I've decided to put my energy into the things that make me happy." This title screen is swiftly followed by the camaraderie of a women's football match, following the players from the changing rooms to the pitch, tied together by a celebratory, feel-good vibe. It's an inspired concept, given Mychelle also has a huge interest in football and sport, and blends the different worlds in a fresh, energising way. Lovely work.
Rob Ulitski - 27 days ago