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Belafonte Sensacional 'Negro Soledad' by Emilio Guerrero Alexander

Rob Ulitski - 25th Mar 2025

Emilio Guerrero Alexander directs a dazzling black and white promo for Mexican rock band Belafonte Sensacional.

The video for Negro Soledad follows a man on a trippy journey through abstract cityscapes, battling his mind and his environment as he traverses an endless warren of streets. 

Shot largely using Snorricam - and in the second half breaking into a nostalgic and eery film negative aesthetic - the video balances an unsettling mood with strangely comforting, relatable moments, very much driven by the central performance. It's a suitably unusual video for an unusual track.  

"[The video] is an inward, dark journey," the director explains. "It frames a city ready to devour us while we wage a battle against ourselves, the demons of all those solitudes that coexist in this place as terrible as it is luminous.

"It's black and white because that's what 21st-century Mexico City is like: a contrast of realities that force us to engage in a delirious dance as a means of survival. It's about going out to break into a thousand pieces between the lights and shadows of a city that exhausts."

Rob Ulitski - 25th Mar 2025

Tags

  • Director's notes
  • Performance
  • Abstract
  • Black & White

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1st AD

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Rob Ulitski - 25th Mar 2025

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