Mychelle 'You Don't Care About Me' by Flora Scott
Rob Ulitski - 26th Mar 2025
Chatsworth Road in Clapton, East London gets its on-screen moment, in this nostalgic visualiser for Hackney native Mychelle, directed by another local, Flora Scott.
In the video for You Don't Care About Me, Mychelle comes across different characters, offering windows into their lives as she gives us a strong to-camera performance.
Interspersed with revealing portraiture and cutaways of the street, the sun-drenched promo expands out the confines of a traditional visualiser, giving viewers an intimate look at the people and places that the artist holds dear.
Rob Ulitski - 26th Mar 2025
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Rob Ulitski - 26th Mar 2025