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BB Sway 'Why'd You Think I Called You On The Phone?' by Emmanuel Li, Rosen Stanley Greengrass

Rob Ulitski - 1st Apr 2025

Emmanuel Li & Rosen Stanley Greengrass direct an evocative promo for BB Sway, the solo project of 24-year-old artist, writer and producer Ash Johnston. 

The video for Why'd You Think I Called You On The Phone? sees BB procrastinate on an important phone call, before entering an abstract realm that amplifies his insecurities and self doubt. 

With a neon-drenched aesthetic and dreamy, lingering shots, the video is influenced by the aesthetics of East Asian cinema and the peculiar expressivity of clowning to depict a queer narrative. 

An absorbing work, nicely attuned to the nostalgic orchestral pop stylings of the track.

Rob Ulitski - 1st Apr 2025

Tags

  • Performance
  • Neon
  • East Asian Cinema
  • Phone
  • Insecurity
  • Self Doubt

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Rob Ulitski - 1st Apr 2025

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