BIIRD 'The Rollover Set' by Olivia McLaughlin
Rob Ulitski - 1st Apr 2025
Olivia McLaughlin directs a charming promo for BIIRD - an eleven-piece all-female supergroup comprising of some of Ireland’s best traditional Irish musicians and dancers.
The group are changing the narrative around the image of women in trad, by teaming up with some of Ireland's most disruptive and innovative designers and stylists. And the video for The Rollover Set features the women playing in the Dolly Brae Inn, with some Guinness and some craic.
Shot in a gently frantic, immersive style, the video puts you right there on location, with whip-pans and zooms to highlight the sheer amount of creativity in the room.
Lovely work from director Olivia McLaughlin, who elevates a performance into something absolutely captivating.
Rob Ulitski - 1st Apr 2025
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Rob Ulitski - 1st Apr 2025