Directing duo LateMilk deliver another bold, high-energy visual for AJ Tracey, bringing him together with fellow rap superstars Headie One and Aitch - and a scene-stealing CGI bunny.

Set against the backdrop of a sprawling mansion, the video for Friday Prayer - the latest release from his forthcoming third studio album Don’t Die Before You’re Dead - captures a moment of triumph as AJ, Headie and Aitch reflect on their journeys and celebrate the culture they’ve helped shape.

From high-stakes tennis matches with Aitch to dinner scenes with AJ and infinity room sequences with Headie One, the visual fuses high-end luxury with a raw sense of pride in British identity.

But then, pushing into bold VFX territory, the video also introduces in the surreal bandaged Bunny character, who springs from AJ's necklace to act as an impish mascot for the whole piece. The Bunny is a striking symbol that plays into the album’s deeper mythology - and will be appearing across future visuals, connecting the dots as the album rollout gathers momentum.

Carrying themes of fortitude, hunger and conviction, Friday Prayer follows LateMilk's previous videos for the London rapper, for Heaterz and the Jorja Smith-featuring Crush. And it sets the tone for what promises to be AJ Tracey’s most ambitious era yet.