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Burna Boy 'Sweet Love' by Troy Roscoe

Promonews - 12th May 2025

Troy Roscoe reunites with Burna Boy to capture the superstar's new Jamaican-influenced musical direction with Sweet Love.

The video focusses heavily upon Burna's charismatic performance of the reggae-infused track with full band, intercut with scenes from a Jamaican family get-together, where a feast is followed by dancing - and a game of dominoes.

Troy reveals that these scenes were drawn from personal experience. "Working on Sweet Love was a special one for me," he says. "It was great to be reunited with Burna Boy, and what a track to come back on!

"The reggae vibe of the song felt like home. Being Jamaican myself, it gave me the chance to tap into memories from my own childhood and translate that energy visually. Those personal influences blended perfectly with the tone of the record.

"But the real highlight was Burna’s performance. He’s electric on camera—effortless, magnetic, and full of presence. That star quality shines through and makes directing him a genuine pleasure."

Promonews - 12th May 2025

Tags

  • Director's notes
  • Narrative
  • Performance
  • Reggae
  • Family

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Promonews - 12th May 2025

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