LAUZZA brings PinkPantheress into his universe, and into her own fairy story for Close To You.

In the video Pink is a girl from the time of Grimm's fairytales. She opens a big book of stories to observe a pop-up world of young love under a castle - and then creates a world beneath of playing card-inspired graphics, where Pink becomes its harlequin-dressed queen.

Not surprisingly, LAUZZA's style, with its focus on the rapid development of ideas, dominated with retro 2D and 3D graphics and DIY production feel, is a snug fit with the mix of immediacy and subtle complexity in PinkPantheress's music. Its totally absorbing and delightful - and brief.

It also represents the next step of the LAUZZA masterplan, with Pink arguably being the highest profile artist so far to have their video be released on his YouTube channel. So it could be a significant breakthrough in recognising the importance of British music video directors in the careers of artists.