Rappers Pusha T and Malice launched their reunion as Clipse with the outstanding video for So Be It directed by Hannan Hussain.

Filmed in Long Island, at a mansion that could be taken from the pages of The Great Gatsby, the video blends long, photographic-style shots with the raw energy of early 2000s rap visuals - ensuring Pusha T and Malice command every frame with intention and presence.

HANNAN HUSSAIN:

"So Be It came together through instinct and timing. I first heard about the new Clipse record while I was overseas. I saw a clip on Instagram of Pharrell previewing it at the Louis Vuitton show and something about it clicked. I texted their MGMT (who I was connected with through my first music video in 2021) to let me write a treatment for Clipse. A week later, they wanted to make my idea come to life.

"We shot on 35mm film in Long Island at the same estate used for the hunting trip episode of Succession. The space had weight to it. That sense of history matched the energy of the record. I approached it with a focus on restraint. Letting the imagery breathe. Long, composed shots that feel more like portraits than moving images. Letting the lyrics sit in the silence. Letting shadows, reflections, and subtle movement do the work.

"To direct for Clipse meant everything. They shaped so much of the visual language of rap. This was about honoring that legacy without overcomplicating it. Letting the performances speak. Letting the world feel expensive and haunted at the same time."

"Push said it best after watching the final cut: “Now this is evil. Keep me here.”