RAYE 'Where Is My Husband!' by The Reids
David Knight - 25th Sept 2025
Directing brothers The Reids present a fast and furious fever dream for RAYE's supremely catchy first offering from her next album.
The video for the infectious Where Is My Husband! is both very RAYE and very Reids, channelling some of the dizzying visual language in Genesis - the singer's magnum opus from early last year - with the breathless energy of William and Ed Reid's video for James Blake's Thrown Around.
Essentially it's a very enjoyable live action cartoon, dealing with a personal subject - RAYE's continuing singledom -Â with humour and pizzazz.
The project is announced the way Genesis ends, with the insignia of a classic Warner Bros cartoon, flagging RAYE's new musical direction as Retro Pop, and then dropping her from a black void into a hotel corridor where she sees her ideal man walking away, slightly out of reach. And then she's handed a mic as she's thrust into a Supremes-style girl group.
From then on, RAYE is thrown into different scenarios, switching between colour and black and white, and never quite managing to get hold of The Husband she has yet to meet. There's so much going on, it's something that really rewards further viewing - to enjoy the technical feat provided by the directors, and RAYE's outstanding, thoroughly committed performance.Â
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David Knight - 25th Sept 2025
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Credits
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Production/Creative
- Director
- Producer
- Production Company
- AC
- Executive Producer
- Production Manager
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
- Key Grip
- Key Grip
Art
- Production designer
Wardrobe
- Stylist
- Stylist
- Hair
- Make-up
Choreography
- Choreographer
Casting
- Casting director
- Lead Dancer
- Lead Dancer
Editorial
- Editor
- Editing company
- Edit Producer
Grading
- Colourist
- Colour grade company
- BS
VFX
- VFX
- Post production company
- BS
- Post Producer
Commission
- Commissioner
- Label
Misc
- DoP's representation
- Additional VFX
- A
Some credits on this video are only available to PRO members.
David Knight - 25th Sept 2025