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Nadia Loren 'Sad But True' by Relta

Rob Ulitski - 8th Oct 2025

Relta directs a innovative performance promo for Nadia Loren.

The video for Sad But True has a simple hook - a seven-second dolly performance shot, looping repeatedly, while a narrative develops in the background.

It's a simple yet arresting concept, giving Loren the space to perform as the environment around her transitions into snapshots of a potential story. 

The video rests on careful timing and execution - and Relta and the rest of the creative team have knocked it out the park. 

Rob Ulitski - 8th Oct 2025

Tags

  • Singer songwriter
  • Performance
  • Hook
  • Concept
  • Dolly
  • Fish and Chips
  • Innovative

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Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Creative Director
Production Company
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Stylist
Hair
Hair
Make-up

Choreography

Choreographer

Casting

Casting director

Grading

Colourist
Colour grade company

Some credits on this video are only available to PRO members.

Rob Ulitski - 8th Oct 2025

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