Zak Pinchin follows up the promo for Rage with another rousing visual for the anonymous rock outfit PRESIDENT. 

The video for Destroy Me finds the band in a vast industrial space, performing as the song's lyrics glitch on and off of screen. The band's masked singer - the President character - is at first silhouetted, but then takes centre stage, and in an evident state of anger and agitation. 

Experimenting with subtle effects, shifting colour palettes and frantic camerawork, it's a stirring visual with the energy amped all the way up.

"Going into this video we wanted to explore a downward trajectory of our character the President, based around the band performance," Pinchin explains. "We arrive in a red void at the end of the video to correspond the song's descent with warped practical lens effects to further the metaphor of PRESIDENT's psyche."