Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Bárbara Bandeira 'Marcha' by Ruben Do Valle

Promonews - 20th Jan 2026

Bárbara Bandeira becomes the iconic figure representing modernity and change in a country devoted to tradition in Ruben Do Valle's visually rich video for the Portuguese pop singer. 

Set against the backdrop of Viana do Castelo - a city in the north of Portugal - the video for Marcha is a visual ode to contemporary Portuguese identity, a dialogue between tradition and modernity, faith and emotion. The director transforms the imagery of local processions and folk devotion into a poetic journey through light, ritual and memory, capturing a country suspended between past and future.

With a cinematic eye that blends documentary realism and lyrical mysticism, the film reinterprets the idea of portugalidade - not as nostalgia but as living spirit.

"More than a music video, Marcha is a reflection on belonging, heritage and collective soul," says do Valle.

Promonews - 20th Jan 2026

Tags

  • Pop

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer
Key Grip

Art

Art Director

Wardrobe

Stylist
Hair
Make-up

Editorial

Editor

Grading

Colourist

VFX

VFX

Agent

Director's Representation

Some credits on this video are only available to PRO members.

Promonews - 20th Jan 2026

Related Content

Industry News