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Dan + Shay 'Say So' by Lewis Cater, Dan Smyers

Rob Ulitski - 7th Apr 2026

Lewis Cater & artist Dan Smyers co-direct the affecting promo for Say So. 

The video follows an emotional narrative, intertwined in regret, desperation and the need to connect. Boasting powerful performances and a clever narrative structure, it's a great complement to the track. 

The visual for Say So contains themes of suicide and self-harm, so discretion is advised. 

"One message, one call, one conversation can change everything," say Lewis Cater and Dan Smyers in a statement accompanying the release of the track and video. "If you or someone you know is going through a hard time, you’re not alone. 

"This video was created as a reminder that even in the darkest moments, there is still hope. And if you need somebody, say so."

Tags

  • Director's notes
  • Performance
  • Emotional
  • Discretion Advised
  • Suicide
  • Conversation
  • Call

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Credits

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Production/Creative

Director
Dan Smyers
Director
Lewis Cater
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer
Key Grip

Art

Art Director

Wardrobe

Stylist
Stylist
Make-up

Casting

Lead actor
Lead actor

Editorial

Editor

Grading

Colour Producer
Colourist

VFX

VFX
Post Producer

Agent

Director's Representation

Commission

Commissioner
Commissioner
Label

Rob Ulitski - 7th Apr 2026

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