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Dan + Shay 'Say So' by Lewis Cater, Dan Smyers

Rob Ulitski - 7th Apr 2026

Lewis Cater & artist Dan Smyers co-direct the affecting promo for Say So. 

The video follows an emotional narrative, intertwined in regret, desperation and the need to connect. Boasting powerful performances and a clever narrative structure, it's a great complement to the track. 

The visual for Say So contains themes of suicide and self-harm, so discretion is advised. 

"One message, one call, one conversation can change everything," say Lewis Cater and Dan Smyers in a statement accompanying the release of the track and video. "If you or someone you know is going through a hard time, you’re not alone. 

"This video was created as a reminder that even in the darkest moments, there is still hope. And if you need somebody, say so."

Rob Ulitski - 7th Apr 2026

Tags

  • Director's notes
  • Performance
  • Emotional
  • Discretion Advised
  • Suicide
  • Conversation
  • Call

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Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Dan Smyers
Director
Lewis Cater
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer
Key Grip

Art

Art Director

Wardrobe

Stylist
Stylist
Make-up

Casting

Lead actor
Lead actor

Editorial

Editor

Grading

Colour Producer
Colourist

VFX

VFX
Post Producer

Agent

Director's Representation

Commission

Commissioner
Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 7th Apr 2026

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