Commissioner

Kim Jarrett

Singer-songwriter Ruti attracts a band of followers as she walks through town announcing her message of friendship, in Mihai Feflea's charming video.The promo for I'll Be Your Friend&nbsp;draws inspiration from the Pied Piper fable to symbolise the&nbsp;magnetic, almost magical pull of the music. As Ruti plays, random individuals&nbsp;are&nbsp;drawn in to their sound, recognising something of themselves in the music before they realise they are following it.The video moves from solitude to togetherness, ending with a shared moment of presence. But Feflea keeps things low-key and drily witty, as Ruti's followers are nonchalant and impassive in their collective response to the music far less cheerful than Ruti in fact. But it's just as impactful as if they were brimming with emotion. &nbsp;

United Kingdom

Shannon Kelsey Ann

Mihai Feflea

Ella Griffith

Sid Maouche

Jed Darlington-Roberts

Harley Ruby Cameron-furze

James Huthwaite

Vivi Melo

Oliver Ibanescu

Rux Staicu

Big Family

Kodak

Singer-songwriter

Indie

Ruti 'I'll Be Your Friend' by Mihai Feflea

Ruti-'I'll-Be-Your-Friend'-by-Mihai-Feflea

Ben Stancombe directs a pulsating promo for rising artist&nbsp;Charlie Jeer.&nbsp;The video for My Madonna boasts a mix of high-energy vignettes, interwoven with an assured performance by Charlie at its core.&nbsp;From studio to landscape, choreography&nbsp;to motorbike stunts, it's an ambitious and breathlessly-paced visual that marks a new era for sax player turned singer, who brings a soul-jazz&nbsp;flavour to his infectious pop.Impressive work from Ben Stancombe, better known as a talented musician and producer, working with the likes of AntsLive and Co3ltrane, showing he's also more than a dab hand as a music video director.&nbsp;&nbsp;

Sofi Mukasheva

Eden Lovesee-Clark

Ben Stancombe

Dance

Jazz

Charlie Jeer 'My Madonna' by Ben Stancombe

Charlie-Jeer-'My-Madonna'-by-Ben-Stancombe

Douglas Reddan is back for another feisty outing with Say Now, tapping into the girls' everyday frustrations in their now familiar full-on, highly colourful and dance-friendly&nbsp;fashion.&nbsp;The video for Supermarket perfectly captures the&nbsp;feeling of having a minor emotional meltdown in public, following the girls on a mundane grocery run while they agonise&nbsp;over text messages and relationship drama.Interwoven with fun choreography, dazzling performance vignettes and a comically apathetic cashier,&nbsp;it's a fun-filled promo bursting with energy and personality.&nbsp;Lovely work.&nbsp;

Flo Webb

Douglas Reddan

Zoe Gunn

Hurry Sundown

Shotgunn Productions

Jed Clist

Tobi Kenneth

Yaz Evans

Flynn Dennison

Antoine Law

Zacc Milne

Ashley-Michael Graham

Noemie Adebiyi

Chris Bell

Say Now 'Supermarket' by Douglas Reddan

Say-Now-'Supermarket'-by-Douglas-Reddan

It's collab number five for Say Now and director&nbsp;Douglas Reddan - and quite possibly the best yet.&nbsp;The video for Millions evokes girlgroup nostalgia in every frame, paying homage to videos like <a href="https://www.youtube.com/watch?v=VCLxJd1d84s" target="_blank">The Pussycat Dolls'&nbsp;Buttons</a> whilst keeping things fresh and cinematic.&nbsp;From slick choreo to decadent, gold-hued&nbsp;performance vibes, it's an accomplished, ambitious visual that still feels intimate and authentic.&nbsp;The future of girl group videos is in good hands. And let's see what both sides bring to the next collab - it's sure to be a hit.[imgtoken data:1][imgtoken data:2]&nbsp;[imgtoken data:3]

Shireen Mccormack

Marcus Vrondas

Sanilson Monteiro

Cameron Holland

Tallia Clarke

Charlie Morris

Lili Ramundi

Say Now Stylist: Tio

Nathan Legger

Abby Rothwell

FRIEND

Krunal Saadrani

Billy Kendall

Gina Crighton

Jamie Oliver Lai

Beth Lamyman

Todd Williamson

Hana Morris

Rob McGuire

Shift

Megan Lee

Harbor Picture Company

Andrew Loughnane

Atlantic Records

Lola Webster

Emmyland

SHL Lighting

Say Now 'Millions' by Douglas Reddan

Say-Now-'Millions'-by-Douglas-Reddan

Following in the footsteps of the UKMVA-nominated Nice To Each Other, Lady Lady and Man I Need, Jake Erland's new video for Olivia Dean recreates the style of a classic Hollywood musical - but this is the most sophisticated and perfectly realised of the bunch.As in previous videos, Olivia is the focal point in choreographed sequences in So Easy. It suits her perfectly. Only here, she moves into different scenes and there is a sense of a narrative - a picturebook version of everyday life, like in a Stanley Donen movie,&nbsp;in which Olivia has an important role: matchmaking other people's love lives.Erland and his returning team, including production designer Furmaan&nbsp;Ahmed and choreographer Meshach Henry, have been given a bigger canvas for this video - likely&nbsp;due to the success of their previous videos in helping Dean enjoy a chart-topping hit with her second album, and helped by shooting this on a stage in Sofia. They have certainly risen to the challenge to make something lovely.[imgtoken data:1]&nbsp;&nbsp;

Furmaan Ahmed

Simone Beyene

Jake Erland

Rowan Mackintosh King

Park Pictures

Louis Danckwerts

Dimitar Petrov-Caisa

Fran Thompson

Shelley Jones

Maria Atanasova

Elena Radeva

Austin Phillips

Atanas Stoyanov

Vania Ivanova

Boby Belberov

Isabella Furness

Meshach Henry

Alex Predko

Anchous

Tim Smith

Rascal Post

Capitol Records

Olivia Dean 'So Easy' by Jake Erland

Olivia Dean - So Easy (To Fall In Love)

Tyrus directs a coruscating, atmospheric promo for dance&nbsp;producer Sub Focus, featuring Fireboy DML and Irah.&nbsp;The video for Original Don is a quick-cut black and white promo, with enigmatic performance setups and feverish dance moves taking centre stage.&nbsp;Keeping things slick and simple, everything takes place in a large industrial space, with strobing lights and projections blurring together in frantic harmony.&nbsp;A rousing visual to get you off your seat.[imgtoken data:1][imgtoken data:2]&nbsp;

Alysha Patel

Kash Powell

Rory Clarke

Oliver Whitworth

Aga Dziedzic

Tyrus

Bertin Avdiu

Mouthpiece

Academy Films

Ken Liew

Cassius Kane

Sarah Jaffe

Heza Jalloh

Katya Chatwell

Max Tuite

Ruby Yu

Lucy Grinham

Samuel Maton

Slink Post

Danyal Kadir

Electric Theatre Collective

Island Records

Electronic

Sub Focus Ft. Fireboy DML And Irah 'Original Don' by Tyrus

Sub-Focus-Ft.-Fireboy-Dml-And-Irah-'Original-Don'-by-Tyrus

Relta directs the official short film for Kojey Radical's new album, charting the artist's self-appraisal at a crucial moment in his life through an ambitious twist on music video conventions. &nbsp;In Don't Look Down -&nbsp;inspired by the album of the same name - Relta builds a world around Kojey that is, on the face of it, highly music video-friendly. It starts with a house party, but the host and star of the show, is struggling to cope with the situation. What follows is impressive, not just for Kojey's performance - which is excellent - including his frankness about experiencing any mental fragility, but that the film continues to subvert expectations.In the film, Relta and team have made a real benefit with their imaginative approach to environment is reflecting Kojey's state of mind. The rooms of a house (or houses) are revealed to be part of a connected studio set. This is clear in the part of the film devoted to the track Rule One&nbsp;- which was also released as <a href="https://www.promonews.tv/videos/2025/06/04/kojey-radical-ft-bawo-rule-one-relta/91309" target="_blank">a separate video</a> - but feels more meaningful as part of the bigger picture of the film, where the music video language of the dreamscape comes with a wider message.&nbsp;&nbsp;&nbsp;Relta also deals with a sizeable cast, almost throughout the film, who are playing the both the important people and minor figures&nbsp;in Kojey's life, which also highlights both the pressure and the rewards. It allows guest performers Bawo and Ghetts&nbsp;to fit seamlessly into this world. But ultimately it all serves to push the theme of Kojey's personal journey, and his embracing of real-world responsibilities, in a way feels both personal and entirely&nbsp;relatable.&nbsp;So this is&nbsp;an inspired and accomplished piece, and an excellent effort from all involved.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Toni Blaze

Relta

Anastasia Liasi

The Corner Shop

Jeff Cellis

Tess Mitchell

Katie Scott

Jack Green

Anthony Adjai-clinton

Owen Diplock

Oscar Maxmillis

Phoebe Swiderska

Bianca Simone

REPmedia

Lauren Harewood

Autumn Jensen Casting

Tom Mangham

Black Kite Studios

Matt Hutchins

Hip Hop

Kojey Radical 'Don't Look Down' (short film) by Relta

Kojey-Radical-'Don't-Look-Down'-by-Relta

Douglas Reddan directs a nostalgic live performance promo for Say Now.&nbsp;Living their 2000's girlgroup fantasy, the video for Brick By Brick - Unplugged boasts a Noughties-era aesthetic, visually anchored to daytime TV performance shows.&nbsp;With a lo-fi aesthetic, vintage overlays and a playful reinterpretation of the format, it's a striking visual,&nbsp;which lays all the focus on the performance and stylistic flair.

Jeffrey Celis Hurtado

Naoise Kettle

Greg O’reilly

Say Now 'Brick By Brick - Unplugged' by Douglas Reddan

Say-Now-'Brick-By-Brick---Unplugged'-by-Douglas-Reddan

Confidence Man returns with another bold swing at pop absurdity in their latest video by India Rose Harris&nbsp;- featuring fellow pop star&nbsp;Jade. Already buzzing across TikTok and fresh from its live debut at Glastonbury, the track now arrives with a hyper-stylised absurdist narrative.The cinematic, colour-drenched video for Gossip&nbsp;is laced with tongue-in-cheek irony. Taking place in a surreal dive bar where Confidence Man and Jade encounter cloned versions of themselves, they each indulge in wild, debaucherous behaviour, as a visual analogy for the track’s theme: gossip.&nbsp;Between moments of playful choreography and striking styling, a game of Russian Roulette triggers a chain reaction of chaos, with the fired bullet ricocheting through the bar and picking the cast off one by one. The camera captures the chaos, moving between static frames, dramatic crash zooms, and rhythmic dolly shots - always pulsing in time with the beat.Part-Western, part-Mafia flick, the video immerses viewers in its own off-kilter world, ideated by director India Rose Harris. A surreal visual feast packed with irony and attitude that showcases her unique and playful approach to visual storytelling.INDIA ROSE HARRIS:“I loved the 00’s weirdo club vibe of the track so straight up I knew the video had to be some kind of bonkers narrative. The concept sparked from the idea that a disjointed bar full of cloned versions of the same person, somehow became synchronised in a moment before descending into chaos.&nbsp;"I wanted it to be this blend of Western, meets Mafia, meets East London pub/dive bar with classic Con Man irony interwoven. Bring Jade’s perfect character building into the madness of Confidence Man’s world and voila!”[imgtoken data:1][imgtoken data:2]

India Rose Harris

Biba Thomas

Stink Films

Dom Mckiernan

Janet Planet

Polydor

Sony Music

Peggy Digioia

Blake John Wood

Billy French

Joel Hördegård

Ollie Munks

Ranya El Rafaey

Ellen Green

Zack Tate

Jamie McFarland

Grace Ellington

Aaron Carlo

Mike O’Gorman

Thomas Goldser

Amanda Jenkins

Avenues

Sam Howells

Ben Ferren

Ethos Studio

GGXD

Valentina Tarelli

Confidence Man & JADE 'Gossip' by India Rose Harris

Confidence Man & JADE - gossip (official video)

Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions.&nbsp;The Irish dancer and choreographer-turned-director brings&nbsp;the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe -&nbsp;everyone literally rocks to the left and the right&nbsp;- the R&amp;B singer finds herself drawn into the scene and the euphoria of her surroundings.Continuing the momentum of his recent work for CMAT&nbsp;and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.[imgtoken data:1]&nbsp;[imgtoken data:2]&nbsp;&nbsp;&nbsp;