Commissioner

Kim Jarrett

Douglas Reddan directs a nostalgic live performance promo for Say Now.&nbsp;Living their 2000's girlgroup fantasy, the video for Brick By Brick - Unplugged boasts a Noughties-era aesthetic, visually anchored to daytime TV performance shows.&nbsp;With a lo-fi aesthetic, vintage overlays and a playful reinterpretation of the format, it's a striking visual,&nbsp;which lays all the focus on the performance and stylistic flair.&nbsp;

United Kingdom

Douglas Reddan

Hurry Sundown

Jeffrey Celis Hurtado

Naoise Kettle

Greg O’reilly

Atlantic Records

Lola Webster

Say Now 'Brick By Brick - Unplugged' by Douglas Reddan

Say-Now-'Brick-By-Brick---Unplugged'-by-Douglas-Reddan

Confidence Man returns with another bold swing at pop absurdity in their latest video by India Harris&nbsp;- featuring fellow pop star&nbsp;Jade. Already buzzing across TikTok and fresh from its live debut at Glastonbury, the track now arrives with a hyper-stylised absurdist narrative.The cinematic, colour-drenched video for Gossip&nbsp;is laced with tongue-in-cheek irony. Taking place in a surreal dive bar where Confidence Man and Jade encounter cloned versions of themselves, they each indulge in wild, debaucherous behaviour, as a visual analogy for the track’s theme: gossip.&nbsp;Between moments of playful choreography and striking styling, a game of Russian Roulette triggers a chain reaction of chaos, with the fired bullet ricocheting through the bar and picking the cast off one by one. The camera captures the chaos, moving between static frames, dramatic crash zooms, and rhythmic dolly shots - always pulsing in time with the beat.Part-Western, part-Mafia flick, the video immerses viewers in its own off-kilter world, ideated by director India Rose Harris. A surreal visual feast packed with irony and attitude that showcases her unique and playful approach to visual storytelling.INDIA HARRIS:“I loved the 00’s weirdo club vibe of the track so straight up I knew the video had to be some kind of bonkers narrative. The concept sparked from the idea that a disjointed bar full of cloned versions of the same person, somehow became synchronised in a moment before descending into chaos.&nbsp;"I wanted it to be this blend of Western, meets Mafia, meets East London pub/dive bar with classic Con Man irony interwoven. Bring Jade’s perfect character building into the madness of Confidence Man’s world and voila!”[imgtoken data:1][imgtoken data:2]

India Harris

Biba Thomas

Stink Films

Dom Mckiernan

Janet Planet

Louis Danckwerts

Polydor

Sony Music

Peggy Digioia

Blake John Wood

Billy French

Joel Hördegård

Ollie Munks

Ranya El Rafaey

Ellen Green

Zack Tate

Jamie McFarland

Grace Ellington

Aaron Carlo

Mike O’Gorman

Thomas Goldser

Amanda Jenkins

Avenues

Sam Howells

Ben Ferren

Ethos Studio

GGXD

Valentina Tarelli

Dance

Confidence Man & JADE 'Gossip' by India Harris

Confidence Man & JADE - gossip (official video)

Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions.&nbsp;The Irish dancer and choreographer-turned-director brings&nbsp;the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe -&nbsp;everyone literally rocks to the left and the right&nbsp;- the R&amp;B singer finds herself drawn into the scene and the euphoria of her surroundings.Continuing the momentum of his recent work for CMAT&nbsp;and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.[imgtoken data:1]&nbsp;[imgtoken data:2]&nbsp;&nbsp;&nbsp;

Fingal Green

Tilda Bonham Carter

George Traynor

Melo

Alize Demange 

Zoe Gunn

Shotgunn

Dylan Schultz-soo

Joey Knox

Elsa Grace Collingwood

Miti Lebere

Niels Halle

Mira Jebari

Jaz Hope Lanyero

Niall Candy

Kareem Jarche

Sharon Chung

Wash

Dancehall

Mahalia 'Instructions' by Douglas Reddan

Mahalia - Instructions

Girl group Say Now are back with another choreo-driven video directed by Douglas Reddan - following the explosive <a href="https://www.promonews.tv/videos/2025/04/22/say-now-cant-keep-beat-douglas-reddan/90784" target="_blank">Can't Keep A Beat</a> - inspired by the videos for Destiny's Child's Say My Name&nbsp;and Sugababes' In the Middle.The promo for Brick By Brick is a fierce showcase for the feisty trio, each in different rooms with a man they have 'built' - brick by brick,&nbsp;as the song suggests.

Zee2ayy Ltd

Gabriel Mango

Arran Green

Bradley Stearn

Zacc Milne

Noemi Adebiyi

Patrick Corr

Say Now 'Brick By Brick' by Douglas Reddan

Say-Now-'Brick-By-Brick'-by-Douglas-Reddan

Troy Roscoe reunites with social media superstar and rapper KSI for another eye-popping visual blockbuster. And this one might be the biggest of the lot.The video for Catch Me If You Can is a sci-fi spectacular, with KSI materialising in a future city of floating supercars, dicing with a rival driver, playing basketball with a fireball of Earth, arriving on a rooftop to orchestrate a windstorm of cash through the skyscrapers.&nbsp;It's a perfect blend of hyperreal VFX and explosive action&nbsp;with KSI's unassailable charisma, and a blockbuster from start to finish.&nbsp;"Maybe my favourite video to date," says Troy.&nbsp;"It’s rare I get the chance to go all-in on green screen and trust entirely in visual effects - but this one was that dream scenario. With my background in VFX, opportunities like this are what I live for, and I got to pull out every trick in the book."KSI wanted something wild, something that matched the energy of the track - and that gave me the green light to build a world that leans into the lyrics but still feels surreal and unpredictable. We had just three weeks to deliver the full video with heavy VFX, and the team smashed it."Even the shoot day was intense - 12 hours, back-to-back setups, no room for mistakes. It took quick decisions, a clear vision, and a crew that was fully locked in. Proud doesn’t even begin to cover it."[imgtoken data:1]

Vivan Nwonka

Troy Roscoe

Micheal Newton

Marisa Garner Associates

Ocurens Content

Charlie Relph

Rick Joaquim

Emmanuelle Le Chat

Marisa Garner

Matt Turner

Akey Delano

Justin Theodore

Gianni Morreale

Luke De Borde

Danni Baxter

Sam Storey

Shamara Roper

Megan Lee

Electric Theatre Collective

Ben Imber

Karen Arakelian

KSI 'Catch Me If You Can' by Troy Roscoe

Ksi-'Catch-Me-If-You-Can'-by-Troy-Roscoe

For the first single from multi-hyphenate artist and rapper Kojey Radical after a three-year hiatus, Relta directs a compelling video capturing his performance and how it radiates through a series of connected rooms.The video for Rule One unfolds in a kinetic style, beginning as Kojey performs as he exercises vigourously on a running machine, then visually panning through adjoining&nbsp;rooms - a group of girls' listening to the music on headphones, his collaborators Bawo and Swindle relaxing with friends.Each flicker between different rooms exploring the power of focus and dedication in life, the viewer gets the sense they are on the journey with Kojey through his mind and lyrics and he lays out his rules for life."I’ve admired Kojey’s work for almost 10 years now - longer than I’ve been directing," says Relta. "So I suppose it makes sense that I placed a lot of importance on this project. Thankfully I had the most wonderful team around me who made my somewhat ambitious creative come to life."We built three adjoining sets, each with their own tones and emotional weight. The song felt militant and authoritative to me, and being Kojey’s first release in several years, I was keen to have his performance shots feel just as impactful, seeing him training in a surreal space &amp; powering the surrounding rooms."I also loved the way Kojey paid homage in the song and we managed to sprinkle in a couple more nods in the video, as well as seeing the next generation taking notes themselves. The entire video was shot in an intense three hour window and looking back it’s all a bit of a blur, but I couldn’t be happier with how it came together."

Phoebe Swiderska

Autumn Jensen Casting

Chloe Ensor

Reece Whiteley

Harry Crum

Relta

Anastasia Liasi

André Reid-McKinley

The Corner Shop

Jeff Celis

Billy Kendall

Tess Mitchel

Katie Scott

Nahal Ashrafi

Jack Green

Antony Adjai-clinton

Owen Diplock

Oscar Maxmillis

Frances De Havas

Tom Mangham

Black Kite Studios

Matt Hutchins

Kojey Radical ft Bawo 'Rule One' by Relta

Kojey Radical - Rule One (feat. Bawo) [The First Chapter]

Lauren Luxenberg directs an inspired&nbsp;conclusion to her trilogy of videos for rapper Youngs Teflon.&nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>&nbsp;and <a href="https://www.promonews.tv/videos/2025/04/22/youngs-teflon-brownin-lauren-luxenberg/90791" target="_blank">Brownin</a>, the video for Ain't Right sees Youngs finally find out who's been watching him through the past two vids&nbsp;- and it comes as quite a surprise.Boasting creative performance vignettes from Youngs and Blaqbonez, plus&nbsp;a thoughtful narrative, the video makes use of interesting perspectives and framing to elevate the aesthetic, keeping things fresh with every scene.&nbsp;Great work and a fitting end to a strong multi-video project.&nbsp;

Adam Reid

Sarah Banks

Bemi Shaw

Lauren Luxenberg

Cheyenne Enninful

Tia Varnnard

Untold Studios

Will Churchill

Josh Fry

Mike Heath

Annie Ayres

Sam Barnham

Fabio Olgiati

Riccardo Angei

Louis Lasa-tarbuck

Lucinda Worth

Mara Ciorba

Harbor Picture Company

Fin McAllister

Youngs Teflon ft Blaqbonez 'Ain't Right' by Lauren Luxenberg

Youngs-Teflon-Ft.-Blaqbonez-'Ain't-Right'-by-Lauren-Luxenberg

Douglas Reddan directs a reflective promo for up-and-coming Irish singer-songwriter Nell Mescal.&nbsp;The video for Thin was shot live at soundcheck before Nell's recent sold-out Dublin show, and focusses on the artist's musicality in a stripped-back, absorbing way.&nbsp;“Thin is about body image and equating what you look like to what your worth is when it comes to love," Nell explains. "It was a really difficult song to write and to confront, and comes from all my darkest and most untrue thoughts about myself."The ultimate message of the song... is that these thoughts aren’t true. But that doesn’t make the emotions any less real and that you are enough as you are.”

Molly Ellison

Rory Fitzpatrick

Leo Hynes

Singer-songwriter

Nell Mescal 'Thin' (Live From Dublin) by Douglas Reddan

Nell-Mescal-'Thin-(demo---Live-From-Dublin)'-by-Douglas-Reddan

Douglas Reddan directs a mesmerising, all-choreo&nbsp;based promo for girl group Say Now - featuring in a sexually-charged routine among an ever-expanding field of youthful&nbsp;dancers.The video for Can't Keep A Beat - Say Now's latest missive from the trenches of modern dating, sex and relationships - takes place within a dark studio environment, entirely focussed on Say Now's Amelia, Maddie and Yssy, and their squad of dancers, recruited from the <a href="https://addictdanceacademy.co.uk/" target="_blank">Addict Dance Academy</a> in Leicester.The dance routines are slick and hot - courtesy of explosive choreography by&nbsp;Laura May Buckley. The minimal background, lighting and camerawork, and a breathless edit,&nbsp;also intensifies the focus on the tightly-orchestrated performance to great effect.&nbsp;[imgtoken data:1]&nbsp;&nbsp;Above everything, the commitment from&nbsp;Say Now to the project makes this a personal triumph. They were keen to work with the dance troupe at Addict, and have clearly poured body and soul into making this happen. Likewise Irish dancer, choroegrapher and director Douglas Reddon, who knows his stuff too.&nbsp;&nbsp;“Can’t Keep A Beat is all about owning your sexuality and your needs, and not being afraid to admit them - we all deserve to be spoiled, have fun and high standards,” comment Say Now. “Some of our friends go to Addict and we really wanted to work with upcoming dancers in our age group. We’d seen Addict’s amazing dance pieces before and knew we could trust in them to bring our vision to life."

Stephen Allwright

Tobi Kenneth Fadoju

Anj Akeju

Muzzammil Hashi

Laura May Buckley

Say Now 'Can't Keep A Beat' by Douglas Reddan

Say-Now-'Can't-Keep-A-Beat'-by-Douglas-Reddan

Lauren Luxenberg's latest video for Youngs Teflon takes him to a classic London caff&nbsp;with his girlfriend, their romantic moment disturbed&nbsp;by the rapper's unease at weird stuff going on around him. Or is it all in his head? &nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>, where he may be under surveillance, in the video for Brownin -&nbsp;part two of a trilogy of videos by Luxenberg - Youngs Teflon definitely has a sense of being watched, as neighbouring customers in the café begin to stare him down and take over his lipsyncing duties.With his girlfriend apparently oblivious to what he's seeing - her dialogue appearing in subtitles -&nbsp;YT&nbsp;starts to question his grip on reality.It's a visual that strikes a nice balance between music video and comedy drama through the performances, camerawork and editing. So will we find out what's really happening - and who's watching Youngs - in the final part of the trilogy?&nbsp;&nbsp;&nbsp;

Charlie Morris

Joshua Fry

Youngs Teflon 'Brownin' by Lauren Luxenberg

Youngs-Teflon-'Brownin'-by-Lauren-Luxenberg

South London's rap icon Youngs Teflon returns with&nbsp;the hard-hitting Da Gutter brought to life in a riveting video directed by Lauren Luxenberg.Through gritty storytelling and a 90s-inspired beat, Youngs candidly narrates his journey from hardship to success on a London estate, offering a glimpse into his experiences.All the while he is seemingly being watched by someone that he's unaware of, in Luxenberg's canny combination of artist performance with black and white survelliance-style footage of Youngs shot on long lenses.&nbsp;&nbsp; &nbsp;

Youngs Teflon 'Da Gutter' by Lauren Luxenberg

Youngs-Teflon-'Da-Gutter'-by-Lauren-Luxenberg

Lola Webster harnesses the buzzing energy of DJ/producer Omar+ and Piri with a dynamic, retro-influenced visual for&nbsp;infectious dance track Body Language.A studio performance that focusses squarely on the artists charisma and chemistry, Webster also employs a box of visual tricks, drawing on a range of nostalgic influences from a lo-res video look, to Piri's sillouetted dance moves, driven by an adrenalin-fuelled edit. &nbsp;&nbsp;&nbsp;&nbsp;There are striking visual moments too, such as Piri appearing to dance on Omar’s head or rest in the palm of his hand -literal interpretations of the lyrics that flips expectations. The track is just 2.20 in length, and not a second is wasted to make it as impactful as possible.&nbsp;&nbsp;[imgtoken data:1]Webster reveals that the concept of silhouettes was a foundational element of the project,&nbsp;drawing inspiration from the iconic 2000s iPod silhouette ads and&nbsp;by the fleeting connections we make on the dance floor.&nbsp;Lola and Omar+ worked to elevate the visuals into a darker, more mysterious realm that matched the sultry tone of the song.Despite a tight budget, producer Zoe Gunn and editor Rauri Cantelo helped elevate the project with creative solutions. Once the video was shot, the post process was completed by running the clean footage through mini-DV tapes to boost the early Noughties look.“Body Language&nbsp;is such an ear-worm of a track, and the video always needed to be a complete visual representation of Omar and Piri’s combined energy,” says Webster.&nbsp;[imgtoken data:2]“For me, the creative hook was the idea that when you’re dancing or making eyes across a dance floor, you can communicate with your own body language.&nbsp;Pushing the idea of&nbsp;body language&nbsp;as a concept, I thought about playing around with scale and how we could combine Piri and Omar+ in the frame in a way that felt dynamic and tongue-in-cheek.&nbsp;“Working with Omar+ and Piri on set was amazing - their chemistry as collaborators and friends really came across in the rushes, hyping each other up to bring out their performance personas.&nbsp;Omar+ as an artist has such an underground, if-you-know-you-know sonic. His visuals need an air of mystery, and it was really important that as his first music video, it communicated his vibe within the first three seconds."

Zen Rose

Alexia Read

Marcus Kartal

Abbey Valentina

Natalie Vest Jones

Rauri Cantelo

Danyal Kadir

Jack Needham

Omar+ & Piri 'Body Language' by Lola Webster

Omar-+-&-Piri-'Body-Language'-by-Lola-Webster

Deadhorses create a riveting sensory overload, inspired by first wave digital tech, for up-and-coming London indie-pop artist Aziya.The visually engaging video for Bambi reflects the track's steely beats and rush of metallic synths with a lo-fi Hi8 graphics and gnarly greenscreen aesthetic with crucifix iconography from the late 80s&nbsp;'golden age' of MTV.&nbsp;And in the fashion of the director duo's&nbsp;UKMVA-nominated video for <a href="https://www.promonews.tv/videos/2024/07/17/joalin-without-you-deadhorses/87354" target="_blank">Joalin</a> it is delivered in a ferocious edit for maximum impact, a blitz of lo-fi pop glam imagery stuffed into&nbsp;a mere two and bit minutes.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Impressive stuff from the pair who, intentionally or not, appear to be reviving a bygone age of 'video art'. Very interesting to see what they come up with next - and one suspects that 2025 could be a big year for Deadhorses.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]&nbsp;

Francesca Russo

Deadhorses

Rachel Davies

Mary Kalecinska

Klara Rychtarcikova

Charlie Martin

Roman Harris

Charlie Murray

Indie

Aziya 'Bambi' by Deadhorses

Aziya-'Bambi'-by-Deadhorses

KC Locke goes full blockbuster with&nbsp;an epic visual spectacle for KSI, visualizing the rapper-influencer's indisputable position at the Thick Of It.&nbsp;The opening shot sets the scene as the camera speeds through&nbsp;landscapes of Antarctica, then cracking through the ice to find a frozen ice statue of KSI... or rather, he's frozen in a block of ice, being cut out to return to life to begin his rap journey.As he transitions through various stages - from sitting on an ice throne to taking over a KSI-branded Wall Street tower where he's joined by guest artist Trippie Redd&nbsp;- the video symbolically portrays the artist’s dominance in both music and business. And it all culminates in a dramatic tornado scene where he battles the elements, emerging victorious.Boasting a glossy, VFX-heavy aesthetic and some inspired world-building, it's full of KC Locke's trademark visual style and high concept approach. It's also a great vehicle for KSI which allows his charisma to shine though amidst ever-evolving visual effects.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]

Kim Jarrett

Commissioner

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