Director's Representation

REPmedia

D+Y - that's David and Yasmin - co-direct a vibrant choreography-based video for the returning Leon Bridges.Opening outside a warehouse with dancers already in the flow, the video for Talk It Over is a feat of movement and cinematography, exuding an absolutely joyous vibe throughout.The film sees Bridges surrounded by an eclectic cast of dancers whose individual styles and personalities gradually animate the space. Inspired by the track's nod to the West Indies we move between intimate exchanges, playful choreography and ensemble sequences. D+Y use the openness of the setting to create striking compositions, weaving performers and camera together through fluid movement and carefully constructed blocking.As dancers and choreographers themselves, movement is integral to D+Y’s filmmaking. Working with choreographer Luciano Hiwat and Plue Agency, the duo brought together talent from the local dance community, allowing each performer’s individuality and freedom of movement to become part of the film’s visual language.“It was a pleasure working with Leon and the team on this promo," comment D+Y. "As a dancer and director duo, we’re always chasing a visual language carried by movement in a fun and innovative way. We love that this song gave us an authentic opportunity to bring together exactly what we seek and love: dance and cinema."Our approach was to use movement that felt seamless and effortless, with tons of charisma and personality. We built the choreography around visually fun compositions and seamless blocking, working together with the camera movements. The dancers are integrated into the location as people who would naturally go to a dancehall to move freely, while also depicting the themes of the track.”Nisha Mullea, EP at Caviar adds: “D+Y are that perfect combination of raw talent and a dedicated work ethic. They’re such an important part of CAVIAR London’s roster, and this promo is a real showcase of their skills put into practice."We’re incredibly proud to be nurturing D+Y on their journey as directors and, with CAVIAR’s own Patch Wadsworth producing, we managed to pull the whole thing together in just five days. Their strong connections to the dance community also meant we could bring together some amazing talent, we’re hugely grateful to everyone who jumped in and made it happen.‘Talk It Over’ is a standout track and Saul [Levitz] and the team gave us the creative freedom to really do the song justice. Working with Leon was an absolute joy from start to finish. This promo is a brilliant example of talented young creatives all pulling together to make something epic, with very little time and money. We couldn’t be happier with the final result.”

United States

Caviar

Final Cut

Leon Bridges 'Talk It Over' by D+Y

Leon-Bridges-'Talk-It-Over'-by-D+y

Yoni Lappin's return to music videos has been a while coming and it also marks a change of image by the artist formerly known as Koffee, now as Orignal Koffee. And together&nbsp;they make her homeland of Jamaica the real star of the show.In the artful,&nbsp;documentary style of portraiture that was Lappin's signature back in the day, with <a href="https://www.promonews.tv/videos/2016/04/11/mura-masa-what-if-i-go-yoni-lappin/40701" target="_blank">Mura Masa's What If I Go?</a> and others, the video for RAPID FYAH was shot over four days in Jamaica following extensive location scouting.&nbsp;&nbsp;Filmed entirely on 16mm by DoP Jermaine Edwards (My Father's Shadow, Ish), the video's main subject are the locals - fishermen, schoolgirls, bikers, a marching band and cheerleaders -&nbsp;placed within&nbsp;a series of jawdropping landscapes on the island.Featured artist Skillibeng is also strongly present in the film - a contrast to the&nbsp;laidback almost anonymous figure of&nbsp;Original Koffee - and the video was shot largely on the artists' home districts:&nbsp;St Thomas Parish and Spanish Town, Kingston.&nbsp;Through the alluring combination&nbsp;of the visuals and the music we become immersed in the authentic&nbsp;sense,&nbsp;atmosphere and rhythms&nbsp;of Jamaican life.&nbsp; &nbsp;[imgtoken data:1]

United Kingdom

Yoni Lappin

Agile Films

Reggae

Dancehall

Original Koffee ft Skillibeng 'RAPID FYAH' by Yoni Lappin

Koffee-Ft-Skillibeng--'Rapid-Fyah'-by-Yoni-Lappin

Louis Bhose reintroduces John Newman to the world with a touch of self-mockery, as the soul singer meets the contenders who are auditioning to be him in his upcoming comeback.The video for Merry Go starts in an intriguing fashion with Newman welcomed at a film studio by his manager with the words: 'Welcome to Hell'. It turns out he is encountering&nbsp;an assortment of odd characters who are 'playing' John Newman.It's an engaging satire of the pop business and the real John Newman gives a nicely judged performance observing the activity around him with occasional alarm but mostly resigned equanimity. And finally, he gets involved himself, taking his own place in the group of 'John Newmans' for a dance routine.&nbsp;So this a very welcome return to videos by Louis Bhose too. He is a director with genuine funny bones, who relishes bringing surprising ideas to life.&nbsp;And he's certainly done that here.&nbsp; &nbsp; "John was very clear from the off that he wanted to play with the idea of a big comeback, and the idea of lots of people auditioning to be him was a fun one," says Bhose. "He even went as far as digging out all his iconic jackets from the loft, and letting our supporting cast wear them."I always liked the idea that after an offbeat series of auditions, there would be a fun, sweet moment where they all came together. And so came Harry Price's great choreo - which everyone (including me) learned. Having not made a vid for 18 months&nbsp;or so, it was a really fun one to get back into the groove with. "And surprisingly, John was desperate for an extended intro - damn the views!!"[imgtoken data:1] &nbsp;

Louis Bhose

CURATED LONDON

Shift

John Newman 'Merry Go' by Louis Bhose

John-Newman-'Merry-Go'-by-Louis-Bhose

Relta directs an effervescent collab for Sekou x Pinterest.&nbsp;Following the director's impressive video for the Leicester-born singer's <a href="https://www.promonews.tv/videos/2025/10/09/sekou-never-gunna-give-you-relta/92787" target="_blank">Never Gunna Give You Up</a>, this live&nbsp;promo for Love Language helps launch the 2026 Pinterest Predicts trends, using the term 'Brooched' as inspiration.&nbsp;Opening with a textural performance in front of a wall of monitors, the video focuses on the organic relationship between music and fashion, using brooches not only as styling but in the art direction&nbsp;too.&nbsp;It's a seamless collab which doesn't scream "branded content" - and boasts another wonderfully absorbing performance from Sekou.&nbsp;

Relta

The Corner Shop

Sekou 'Love Language | Pinterest Predicts: Brooched | Live Session' by Relta

Sekou--'Love-Language-|-Pinterest-Predicts:-Brooched-|-Live-Session'-by-Relta

Italian-American director Luigi Calabrese&nbsp;creates a hypnotic visual for Anna Calvi's collaboration with Iggy Pop, with the artists&nbsp;generating considerable&nbsp;heat at close quarters.This is Calabrese's DC of the God's Lonely Man, not the released 'official' version. And he subverts expectations of both artists: Anna, now a smouldering blonde, dominates the unusually passive Iggy (apparently tied to his chair). And it really works. There is a powerful chemistry between them, and exciting degree of intimacy.It's all managed with a very little in front of the camera apart from the performers themselves.&nbsp;Calabrese's use of the camera&nbsp;and lenses, together with the rhythmic edit, ramps up the atmosphere to memorable effect. If you watch one version of the God's Lonely Man video, it should be this one.[imgtoken data:1]&nbsp;

Luigi Calabrese

Rock

Anna Calvi ft Iggy Pop 'God's Lonely Man (Director's Cut)' by Luigi Calabrese

Anna-Calvi-Ft-Iggy-Pop-'God's-Lonely-Man-(director's-Cut)'-by-Luigi-Calabrese

Leigh-Anne Pinnock stepping into her boldest, most fearless era yet, with confidence, empowerment and identity, in Miranda May's vibrant video.Sexy and stylish, Leigh-Anne performs in the studio-set video for Most Wanted, alone in a midnight blue scenario, in a routine with a dance&nbsp;partner and in an 'indoor rain' scene straight out of&nbsp;of a Nineties pop video - bringing the steamy lyrics to life with Jamaican co-singer Rvssian.&nbsp;Dry or wet, Leigh-Anne burns up the screen in this one...[imgtoken data:1] &nbsp;

Miranda May

Stitch Editing

The Quarry

Leigh-Anne Pinnock, Valiant, Rvssian 'Most Wanted' by Miranda May

Leigh-anne-Pinnock,-Valiant,-Rvssian-'Most-Wanted'-by-Miranda-May

The first of two videos for returning pop singer-songwriter Maisie Peters by James Ogram sees Maisie on a journey through an idyllic&nbsp;version of the English countryside.The video for Audrey Hepburn starts with Maisie walking in front of a pale pink sky, that we discover is a back projection. Then as darkness falls&nbsp;she follows a bright light through to a country garden or forest at nighttime. It provides&nbsp;a&nbsp;mysterious and magical setting for Maisie's reflections on a fading love affair.&nbsp; "Audrey Hepburn struck me as a song both about the past and the future - about finding a new start by returning home," says Ogram.&nbsp;"It felt right to put Maisie on a journey in this video. We watch as she follows this phantom-light and traverses the countryside in the ethereal nighttime."[imgtoken data:1][imgtoken data:2]&nbsp;

James Ogram

DOMA

Natalia Maus

Maisie Peters 'Audrey Hepburn' by James Ogram

Maisie Peters - Audrey Hepburn [Official Music Video]

A strong visual statement about pop singer Freya Ridings' artistic evolution.The video for Wicker Woman - the first single from her new album - takes place within a series of abstracted spaces, which begins with the powerful visual metaphor of Freya being held in the corner of a box-like environment. Then she travels through a series of surreal landscapes that represent the beginning of a new chapter in her creative journey.In creating a heightened&nbsp;visual expression of Freya's emotional and artistic evolution, the video pays homage to&nbsp;seminal visual artists and photographers including Irving Penn’s Portraits in a Corner, Bill Viola’s Tristan’s Ascension and Bill Henson’s floating figures.[imgtoken data:1]&nbsp;

Freya Ridings 'Wicker Woman'

Freya-Ridings-'Wicker-Woman'-by-Benjamin-Darville

Relta directs a dazzling performance promo for rising star Sekou.Inspired by the 1980’s documentary&nbsp;Paris Is Burning, the video for Never Gunna Give You Up&nbsp;explores a space where people are free to be themselves, empowering Sekou to launch into a solo dance moment.Inside a hazy, deep red venue, we see Sekou interacting with other party-goers, before taking the spotlight in a retrofuturistic room, where he transitions into a boundless dance performance.&nbsp;It's completely absorbing - retro, cinematic and joyous, and easily one of the standout promos of the year to date.&nbsp;[imgtoken data:1][imgtoken data:2]

Singer songwriter

Sekou 'Never Gunna Give You Up' by Relta

Sekou-'Never-Gunna-Give-You-Up'-by-Relta

Relta directs the official short film for Kojey Radical's new album, charting the artist's self-appraisal at a crucial moment in his life through an ambitious twist on music video conventions. &nbsp;In Don't Look Down -&nbsp;inspired by the album of the same name - Relta builds a world around Kojey that is, on the face of it, highly music video-friendly. It starts with a house party, but the host and star of the show, is struggling to cope with the situation. What follows is impressive, not just for Kojey's performance - which is excellent - including his frankness about experiencing any mental fragility, but that the film continues to subvert expectations.In the film, Relta and team have made a real benefit with their imaginative approach to environment is reflecting Kojey's state of mind. The rooms of a house (or houses) are revealed to be part of a connected studio set. This is clear in the part of the film devoted to the track Rule One&nbsp;- which was also released as <a href="https://www.promonews.tv/videos/2025/06/04/kojey-radical-ft-bawo-rule-one-relta/91309" target="_blank">a separate video</a> - but feels more meaningful as part of the bigger picture of the film, where the music video language of the dreamscape comes with a wider message.&nbsp;&nbsp;&nbsp;Relta also deals with a sizeable cast, almost throughout the film, who are playing the both the important people and minor figures&nbsp;in Kojey's life, which also highlights both the pressure and the rewards. It allows guest performers Bawo and Ghetts&nbsp;to fit seamlessly into this world. But ultimately it all serves to push the theme of Kojey's personal journey, and his embracing of real-world responsibilities, in a way feels both personal and entirely&nbsp;relatable.&nbsp;So this is&nbsp;an inspired and accomplished piece, and an excellent effort from all involved.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Hip Hop

Kojey Radical 'Don't Look Down' (short film) by Relta

Kojey-Radical-'Don't-Look-Down'-by-Relta

American rapper&nbsp;Mick Jenkins and British singer Enny talk to each other - or perhaps are talking to themselves - in a stylish visual by Flora Scott.&nbsp;With an approach that combines thoughtful, well-shot compositions of Jenkins and Enny&nbsp;with guerilla-style shots of London, the video for Words I Should Have Said does a fine&nbsp;job in creating an atmosphere that suits the song and complements the personalities of the artists.Flora Scott says that&nbsp;her intention was to create a space where their frank truth-telling was entirely plausible."We place&nbsp;Mick and Enny in a world where they confess their words to the light (or lack thereof), as well as to their own reflections and each other’s," explains Flora.&nbsp;"We juxtapose this with moments from day into night as we transition through the video, making their inner world seem even more insular."

Flora Scott

Wash

Mick Jenkins ft Enny 'Words I Should Have Said' by Flora Scott

Mick Jenkins & EMIL Feat. ENNY - Words I Should've said

Relta directs an introspective promo for Aussie duo Royel Otis.&nbsp;The video for Say Something follows the pair on a pensive bus journey through the city, captured in lingering tracking shots and intimate closeups.&nbsp;Rousing and emotionally engaging, the subtle performances and dreamlike cinematography create&nbsp;an immediately absorbing vibe, building upon the power-pop track.&nbsp; &nbsp;

Australia

Studio RM

Alternative

Royel Otis 'Say Something' by Relta

Royel-Otis-'Say-Something'-by-Relta

Femi Ladi crafts a late-night fever dream drenched in rhythm and heat in a pulsating and ultimately dramatic visual&nbsp;for Leigh-Anne.The video for dancehall-influenced Been a Minute opens in a packed after-hours basement. The air is thick with heat, sweat&nbsp;and anticipation - a&nbsp;sea of bodies moves in perfect, chaotic sync at the best party on Carnival weekend.Femi Ladi brings this energy to life on screen by using a variety of stylistic camera techniques and setups to fully immerse the viewer in the moment. The aesthetic is encapsulated in the gorgeous glow of Stefan Yap's cinematography and Vlad Barin's grade that captures the sense of unbridled passion and&nbsp;intense heat&nbsp;in the movement&nbsp;of Leigh-Anne and her friends.&nbsp;And then comes the curveball, when a visual dominated by dance adds an edge of drama and mystery: Leigh-Anne's focus is disturbed by a passing female in red, starting a party of her own in the next room - who&nbsp;turns out to be her own&nbsp;alter-ego.It's an intriguing way to end the first release&nbsp;from this new chapter of Leigh-Anne's career. Can we expect a sequel?

Femi Ladi

Enrique Soares Da Silva

PRETTYBIRD

Garage

Leigh-Anne 'Been A Minute' by Femi Ladi

Leigh-anne-Pinnock-'Been-A-Minute'-by-Femi-Ladi

For the first single from multi-hyphenate artist and rapper Kojey Radical after a three-year hiatus, Relta directs a compelling video capturing his performance and how it radiates through a series of connected rooms.The video for Rule One unfolds in a kinetic style, beginning as Kojey performs as he exercises vigourously on a running machine, then visually panning through adjoining&nbsp;rooms - a group of girls' listening to the music on headphones, his collaborators Bawo and Swindle relaxing with friends.Each flicker between different rooms exploring the power of focus and dedication in life, the viewer gets the sense they are on the journey with Kojey through his mind and lyrics and he lays out his rules for life."I’ve admired Kojey’s work for almost 10 years now - longer than I’ve been directing," says Relta. "So I suppose it makes sense that I placed a lot of importance on this project. Thankfully I had the most wonderful team around me who made my somewhat ambitious creative come to life."We built three adjoining sets, each with their own tones and emotional weight. The song felt militant and authoritative to me, and being Kojey’s first release in several years, I was keen to have his performance shots feel just as impactful, seeing him training in a surreal space &amp; powering the surrounding rooms."I also loved the way Kojey paid homage in the song and we managed to sprinkle in a couple more nods in the video, as well as seeing the next generation taking notes themselves. The entire video was shot in an intense three hour window and looking back it’s all a bit of a blur, but I couldn’t be happier with how it came together."

Kojey Radical ft Bawo 'Rule One' by Relta

Kojey Radical - Rule One (feat. Bawo) [The First Chapter]

Femi Oladigbolu dramatises singer-songwriter Myles Smith's personal story of family breakup&nbsp;in the video for My First Heartbreak.A young man walks through an empty house and finds an old-style phone with answering machine, playing the message from a father to his sons. The man then becomes his younger self, listening to the message for the first time.&nbsp;The memories of the adult&nbsp;and the experience of the child are intertwined, which underscores the traumatic experience of the story of a father abandoning his family.&nbsp;&nbsp;&nbsp;&nbsp;"I was truly moved by the vulnerability in the track," says&nbsp;Oladigbolu. "Its raw honesty wasn't too distant from my own experiences. I felt a deep connection to the lyrics and sought to weave that same truth and relatability into something his audience could genuinely feel."&nbsp;[imgtoken data:1]

Femi Oladigbolu

Joel Honeywell

Coffee & TV

Singer-songwriter

Myles Smith 'My First Heartbreak' by Femi Oladigbolu

Myles-Smith-'My-First-Heartbreak'-by-Femi-Oladigbolu

Mumford &amp; Sons return to action with an irresistibly joyous video by Charlie Robins in which some of the band's most loyal fans listen to&nbsp;their new music for the first time, capturing their instinctive initial&nbsp;reactions.Fans and friends of the band were invited to hear Rushmere - title track of Mumford &amp; Sons'&nbsp;forthcoming new album and their first release in over five years - at an event in London in December. In a stripped-back studio setting and&nbsp;with multiple cameras, Robins' then focusses&nbsp;on each person, filmed individually or as a pair, and finds them reacting in a range of very personal ways to the song.&nbsp;&nbsp;&nbsp;Opening with a mosaic-like grid&nbsp;of each person at the start of each take, the video then transitions into a glorious rollercoaster of emotions - the dawning&nbsp;pleasure of hearing a song that revives the band's early sound,&nbsp;turning into&nbsp;dancing in some cases, but also quieter, intimate&nbsp;contemplation&nbsp;and even a few tears.[imgtoken data:1]The genuine reactions of discovery from a group of ordinary people with a shared love of the band&nbsp;- some of whom came a very long way to attend - are fascinating and heartwarming to behold, captured in Jack Exton's cinematography and Ed Cooper's insightful edit. A delightful visual that is both affecting and celebratory.&nbsp;"Humans being humans is such a simple concept," explains Robins. "We decided to run with it and do a bit of a forensic study of Mumford’s fans and friends as they encountered the new music."We shot with eight cameras - perhaps slightly OTT but nothing beats good old-fashioned realness. Everything we captured was of the moment and honest and I think it really shows in the final film."What a lovely bunch of people."

Charlie Robins

David Knight

Mumford & Sons 'Rushmere' by Charlie Robins

Mumford-&-Sons-'Rushmere'-by-Charlie-Robins

Earth is under attack and only a long-suffering pub barman - who happens to look different from everyone else -&nbsp;can save us, in&nbsp;James Ogram's terrific promo for South London indie-rock outfit Fat Dog.&nbsp;Ogram finds the sweet spot between satire and cartoon capers in the video for the band's rollicking anthem Earth Song, where a very tall, distinctive-looking alien (played by Peter Lidell)&nbsp;arrives&nbsp;for work in a London boozer, to face hostility and abuse&nbsp;by one of the punters. When the TV news channel reports on a UFO in the shape of giant dog&nbsp;hurtling towards Earth, other drinkers also pile in to blame him for the alien invasion. So he decides to act...[imgtoken data:1]Cue a cool change of visual style to mixed media&nbsp;animated montage, when the alien barman goes to confront the Big Dog in a titanic clash among London skyscapers. Vibrant colours and cut-out textures collide&nbsp;in a King Kong v Godzilla-style fight montage, with painstaking animated elements&nbsp;assembled by animation director Evan Lawday.Following his videos for Honeyglaze, including the UKMVA-nominated <a href="https://www.promonews.tv/videos/2024/06/17/honeyglaze-dont-james-ogram/86876" target="_blank">Don't</a>, this is&nbsp;a big step up in scope and ambition by Ogram, and he rises to the challenge. The video is a pleasure from start to finish - to enjoy for fun&nbsp;and also absorb the underlying message.&nbsp; &nbsp;[imgtoken data:2]&nbsp;"When I first received the brief for this video from Fat Dog, there was one major question to answer: how do I make The Man Who Fell To Earth meet Godzilla on a music video budget?" says Ogram.&nbsp;"It was a little tough. But once I saw Peter (our alien) in make-up, I was confident we could make it work."We filmed Peter against greenscreen, getting him to do karate kicks, punches and all sorts of other bizarre things, so our animator, Evan Lawday, would have something to work with. Peter was a great sport and we managed to get a lot in about an hour."We then had to cram all this story into the remaining two&nbsp;minutes of the music video. We focused on hitting beats and not over-shooting. Spending our time on little looks between Peter and the supporting artists and somehow, I think it all worked out."&nbsp;

Fat Dog 'Earth Song' by James Ogram

Fat-Dog-'Earth-Song'-by-James-Ogram

Earthboi directs a nostalgic promo for Pa Salieu, following the rapper across a number of different spots in his hometown of Coventry.Shot on film, the video for Belly exudes a sense of homecoming and community.&nbsp;Switching up between performance setups and character vignettes, it's a laidback, optimistic visual, which feels authentic to Salieu's journey whilst delivering something cinematic and engaging.&nbsp;

Earthboi

Taomak Films

Pa Salieu 'Belly' by Earthboi

Pa-Salieu-'Belly'-by-Earthboi

Bear Damen directs a charming promo for Royel Otis.&nbsp;The video for If Our Love Is Dead exudes a nostalgic, early noughties vibe, with a central focus on playful camerawork and charismatic performances.&nbsp;Elevated with a grungy yet vibrant grade, it's a great little video that perfectly suits the track.&nbsp;

Bear Damen

Royel Otis 'If Our Love Is Dead' by Bear Damen

Royel-Otis-'If-Our-Love-Is-Dead'-by-Bear-Damen

Fidel directs a fluid, retro-fired visual for British artist Jim Legxacy's sweet, garage-influenced track from his anticipated Black British Music mixtape.The video for aggressive captures Jim in everyday situations and an atmospheric performance set-up, driven by a powerful edit. There's a distinct nod to the origins of UK Garage with Jim favouring 90s football shirts, and viewed&nbsp;through the screen of the iconic Blackberry.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Fidel

Scott Wright

Avenues

XL Recordings

Jim Legxacy 'Aggressive' by Fidel

Jim-Legxacy-'Aggressive-'-by-Fidel

AyChibs directs a strong and slick performance piece for Afrobeat star Yung Filly.Working on a tight schedule - there was less than a week from sign off to delivery - AyChibs creates an intiimate space for Yung Filly to deliver a heartfelt performance of Tempted, then creates a series of set-ups to build momentum until a climactic&nbsp;party scene.There's an astute use of colour in different scenes to create simple but classy backdrops. And&nbsp;ultimately its all&nbsp; working to highlight&nbsp;Yung Filly's charismatic performance.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

AyChibs

ELMNTL

Afrobeat

Yung Filly 'Tempted' by AyChibs

Yung-Filly-'Tempted'-by-Aychibs

Geerten Harmens directs a trippy fever dream of a promo for pop-dance duo Sad Night Dynamite, presented through a frantic montage of mobile phone footage, intercut with social media iconography, garish textures and dynamic animation.&nbsp;The video for Sugabby narratively explores the idea of dating an older woman, with the tale unfolding through a&nbsp;menagerie of media and different screen devices. Slipping from reality into an uncanny valley of fantasy, achieved at&nbsp;a breathless speed Harmens and his team provide a srong addition to&nbsp;the off-kilter and blackly comic aesthetic of previous SND videos.&nbsp;&nbsp;"This video has been extremely interesting to figure out," the director&nbsp;explains. "Together with the crew we had to think about a simultaneous social media storyline that all came together in it's own little hyperactive viral cultured way in the edit."We had to work with about eight hours of iPhone footage to compile it in under three minutes. Together with Anders Mills at Trim Editing and the amazing VFX team at Agile we polished and polished to make this video!"[imgtoken data:1]&nbsp;

Geerten Harmens

Trim Editing

Alt-Pop

Sad Night Dynamite 'Sugabby' by Geerten Harmens

Sad-Night-Dynamite-'Sugabby'-by-Geerten-Harmens

Tajana Tokyo celebrates the joy of dancing in this infectious promo for Mercury Prize-winners Ezra Collective.The video for God Gave Me Feet For Dancing tells a classic story of young people - a boy and a girl -&nbsp;who&nbsp;express their attraction to each other through dance. Only they are much better dancers than most people.Performing under bright, tracking spotlights, the dancers - Michelle Zan and Kitz Katika -&nbsp;make the most of the nighttime exterior locations, effortlessly transitioning from place to place. In some respects&nbsp;it has a theatrical, old Hollywood vibe, reminiscent of vintage musicals and on-stage theatre productions.&nbsp;Bracketed by naturalistic shots of the characters talking and drinking outside a pub, the concept is presented as an escapist fantasy that's also realistic, and does a brilliant job of visualising the upbeat music.&nbsp;

Tajana Tokyo

Somesuch

Jazz

Ezra Collective 'God Gave Me Feet For Dancing’ by Tajana Tokyo

Ezra-Collective-'God-Gave-Me-Feet-For-Dancing’'-by-Tajana-Tokyo

Femi Ladi creates an intriguing crime drama&nbsp;for Jorja Smith's Feelings, featuring J Hus - in which Jorja and co-star Jasmin Jobson play multiple characters.Ladi's video mirrors the story of&nbsp;Bonnie &amp; Clyde, with a big twist. Jorja and Top Boy actress Jobson play a series of characters on each side&nbsp;of the thrilling heist drama. It keeps the viewer intrigued right to the end.The video arrives hot off the heels of the release of&nbsp;Jorja’s acclaimed second album,&nbsp;falling or flying.

Cinelab Film and Digital

Jorja Smith 'Feelings' by Femi Ladi

Jorja Smith - Feelings (feat. J Hus)

Peggy Gou's summer anthem gets an appropriately sun-kissed visual courtesy of Somesuch director Thomas Hardiman, filmed on location in Ibiza.A playful mix of performance, choreography, gorgeous vistas of one of the loveliest places anywhere, in the video for (It Goes Like) Nanana Hardiman allows Peggy to find her groove, at the centre of the glamourous party, but not always the centre of attention.Shot by Nikita Kuzmenko, edited by Thomas Grove Carter and graded by Myles Bevan, it's a very&nbsp;sophisticated and aspirational addition to the classic Ibiza-set video.[imgtoken data:1]&nbsp;

Thomas Hardiman

Dance

Peggy Gou '(It Goes Like) Nanana' by Thomas Hardiman

Peggy Gou - (It Goes Like) Nanana - Official Video

In this eerie, sensory video for Junodream, director Ned Botwood imagines ‘a day at the beach’ with the lights turned out.The video for The Beach is a languid montage of lunar beach scenes. Sand, swimmers, sunbathers, dogs and dust are all incongruously reframed at nighttime. Anonymous characters stare at the horizon, waiting for the wind to change.&nbsp;Making stark use of negative space and roaming spotlights, cameraman Joseph Dunn shoots the beach like a dreamy moonscape. This is emphasised by a silvery colour grade by Ruth Wardell at Time Based Arts. Echoes&nbsp;of Radiohead's Street Spirit, in fact, and the song happens to be a&nbsp;catchy indie rock anthem in the mould of that 90s classic.[imgtoken data:1][imgtoken data:2]“I try not to stay at the beach after the sun’s gone down - It’s too eerie for me," admits Botwood. "Once the tourists go home, it’s just flat land, heat, bugs, wind and darkness. There’s so little visual context, you might as well be on the moon. We wanted to imagine what a beach looks like to someone who can only remember little dark parts of it.“I really really have to thank Joseph Dunn and his camera team, Kevin Corry and The Assembly Rooms, and Ruth Wardell and Time Based Arts, who were all so generous lending their skill to such a tiny project!”

Ned Botwood

Indie

Indie Rock

Space Rock

Junodream 'The Beach' by Ned Botwood

Junodream "The Beach"

Mollie Mills directs a deliciously sensual promo for Romy, filmed in Spain.&nbsp;The video for The Sea presents an evocative montage of intimate moments, set against a backdrop of the humid Spanish&nbsp;coast.&nbsp;With a nostalgic, almost poignant vibe and a subtle flair of AI experimentation, it's a video that perfectly suits the mood of the track, and feels almost like&nbsp;watching a stranger's dream - in the best way possible.

Mollie Mills

Romy 'The Sea' by Mollie Mills

Romy - The Sea (Official Video)

When Stormzy does videos, he does them big, and the video&nbsp;for Toxic Trait, directed by Femi Ladi,&nbsp;is no different, boasting a&nbsp;tour de force&nbsp;of set builds, visual effects and cameos - delivered with a mesmerizing motion controlled camera&nbsp;move.What's more, there's a dramatised therapy session featuring guest artist Fredo - with his therapist played by TV royalty Alison Hammond.The video fictionally contextualises a plethora of 'toxic' situations that Stormzy refers to in the track, honing in on gambling, violence and the glorification of luxury lifestyles. And as the camera shifts between multiple versions of the grime superstar, Ladi introduces&nbsp;significant, historical cultural moments from over the years, including the iconic&nbsp;1968 Esquire Magazine cover of Muhammed Ali and Kehinde Wiley’s prominent painting, A Ship Of Fools.[imgtoken data:1]When the action breaks for the therapy scene with Fredo and Hammond, it's a welcome development of the theme that also adds a touch of humour. Then it concludes with a group-therapy session which features further cameos from a range of British figureheads including Ivorian Doll, Wretch 32 and Specs Gonzalez.Filmed in London earlier this year, the&nbsp;majority of the visual was shot on a high-speed, cinema robot camera, capable of horizontal&nbsp;and vertical movement speeds of up to 2 metres per second.[imgtoken data:2]“After listening to the lyrics, I wanted to have fun with this video," Femi Ladi has stated.&nbsp;"I liked the idea of bringing a Renaissance-style painting to life, whilst still feeling grounded in the world of Stormzy."We collaborated on all the scenarios together which was great - as well as being able to bring in the likes of Fredo and Alison Hammond for their own toxic therapy sessions!"​

Grime

Stormzy ft Fredo 'Toxic Trait' by Femi Ladi 

STORMZY - TOXIC TRAIT ft. FREDO

Renee Maria Osubu tells the story of a grieving family, within the wider context of the Black British experience, in Dirt In The Diamond, a short film that incorporates three songs from Jords album, with the same name, performed by the artist.In the first part, we are introduced to the main characters at a family gathering at the home of the Walkers, prior to the funeral of their son, where Jords performs MoBay with Tay Iwar. It's&nbsp;shot by cinematographer Courtney J. Bennett in rich colour, with an intimacy that recalls Steve McQueen's 'house party' film Lovers Rock.That is followed by the funeral of the son - the procession behind the coffin and church service -&nbsp;shot in stark black and white, in which we hear iPray by Jords, Wretch 32 and Miles from Kinshasa. Finally, the drama is replaced by a montage of&nbsp;archive footage of Black Londoners from the 1970s to the present day - including footage of era-defining protests against racism and prejudice -&nbsp;&nbsp;as Jords performs Fist In The Sky.&nbsp;Renee Maria Osubu&nbsp;brings the personal and the political together, and interrogates the nature of grief - which one character describes as "the truest form of love" - in compelling fashion.[imgtoken data:1]&nbsp;&nbsp;[imgtoken data:2]&nbsp;&nbsp;&nbsp;

Renee Maria Osubu

Jords 'Dirt In The Diamond (a short film)' by Renee Maria Osubu

Jords - DIRT IN THE DIAMOND (A SHORT FILM)

Tajana Tokyo directs a slick, feelgood promo for BRIT-winning girl group FLO's team-up with the legendary&nbsp;Missy Elliott.&nbsp;Taking inspiration from Missy Elliott's 2002 hit Work It, the main refrain&nbsp;of Fly Girl has&nbsp;manifested one of the best collabs in recent memory, in this fusion of old school and modern R&amp;B.&nbsp;And Tajana Tokyo's&nbsp;accompanying video has a vibrant, celebratory concept.It takes place at a packed bar, where the trio perform, dance and get down with the party vibes, joined by a whole host of energetic characters.&nbsp;Representing the nostalgia of the Noughties with a future-facing, contemporary vibe, it's an immediately engaging visual with a brilliant cameo from the icon herself, which will have fans of both artists on the edge of their seats.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Studio Island

FLO ft Missy Elliott 'Fly Girl' by Tajana Tokyo

Flo-Ft-Missy-Elliott-'Fly-Girl'-by-Tajana-Tokyo

<h3>In the first of a new series, we ask André Reid-McKinley -&nbsp;Somesuch's music video rep in London - about the important take-aways from&nbsp;2022, and his predictions and hopes for 2023.&nbsp;&nbsp;</h3>André&nbsp;recalls an eye-opening trip to Los Angeles&nbsp;last year, tips a new wave of emerging directors&nbsp;for greatness, and&nbsp;ponders how the business of music video production may evolve in the coming months.2022How would you describe last year in a few words?Challenging - but it was a good learning experience. Found different ways to work more efficiently and effectively.&nbsp;What was your favourite project or projects you worked on last year?Duncan Loudon’s video for Tourist's Your Love, which won an MVA for the Best Dance/Electronic Video. That&nbsp;was pretty special.&nbsp;[vidtoken data:0]Above:&nbsp;Tourist -&nbsp;Your Love, directed by Duncan LoudonA few other highlights include Femi Ladi’s video for <a href="https://www.promonews.tv/videos/2022/04/30/chase-status-mixed-emotions-femi-ladi/76137" target="_blank">Chase &amp; Status' Mixed Emotions</a>. But S/O to Vince Haycock’s<a href="https://www.promonews.tv/videos/2022/08/31/maxo-ft-pink-siifu-48-vincent-haycock/78065" target="_blank"> Maxo (48)</a>, Tajana Tokyo’s <a href="https://www.youtube.com/watch?v=AQFTC6YKh-U" target="_blank">Channel Tres (6am)</a>&nbsp;and Autumn Durald Arkapaw's <a href="https://www.youtube.com/watch?v=Mx_OexsUI2M" target="_blank">Rihanna video for Lift Me Up</a> - wish I was involved in that one.<blockquote>"Going to karaoke for my first time ever and experiencing that with Cliqua I feel is something everyone should experience."</blockquote>Any other project you enjoyed that deserved more attention, or went under the radar?Leo Leigh’s video for The Smile's Free in the Knowledge (below). It was the first music video he’s done with us at Somesuch - the art designer on set was incredible and made this whole universe for the video.What were the best aspects of the job last year?I think one of the best aspects all year round is the people you meet and the connections built, whether it's directors, commissioners, artists, managers and young creatives.&nbsp;What were the most challenging aspects of the job last year? Coming out of the pandemic, generally last year was a bit slow. Which was a challenge as part of my role is ensuring that all our directors are booked and busy.It's a balancing act between ensuring a good range of jobs. So helping build reels for young directors, but also sharing interesting projects with the more experienced directors, to help them progress in different ways.&nbsp;[vidtoken data:1]Above: The Smile - Free In The Knowledge, directed by Leo LeighBest or favourite video or videos last year that you weren’t involved with?<ul><li>Nathan Tettey’s Avelino ft. RA (Real Artillery) - GOD SAVE THE STREETS PT. 2&nbsp;</li><li>Rubberbandz for <a href="https://www.promonews.tv/videos/2022/12/20/lucky-daye-ft-lil-durk-nwa-rubberband/79786" target="_blank">Lucky Daye ft Lil Durk - NWA</a>&nbsp;&nbsp;</li><li>Felix Brady for <a href="https://www.promonews.tv/videos/2022/08/26/greentea-peng-look-him-felix-brady/78087" target="_blank">GreenTea Peng – Look To Him</a> (I’m a small gamer. I say small because I’m too busy to legit call myself a gamer)</li><li>François Rousselet&nbsp;for <a href="https://www.promonews.tv/videos/2022/06/13/pharrell-ft-21-savage-tyler-creator-cash-cash-out-francois-rousselet/76822" target="_blank">Pharrell's Cash in Cash Out</a></li></ul>I could actually name a few more too. So sorry for those I’ve missed out that I really should have included.What was other cultural highlight (or highlights) of the year?&nbsp;In terms of videos I feel KLVDR's video for&nbsp;<a href="https://www.promonews.tv/videos/2022/09/27/stormzy-mel-made-me-do-it-klvdr/78544" target="_blank">Stormzy's Mel Made Me Do It</a>&nbsp;and <a href="https://www.promonews.tv/videos/2022/11/11/raye-ft-070-shake-escapism-otis-dominique-raye/79239" target="_blank">Otis Dominique's for Raye's Escapism</a> were highlights. They both in different ways show the outcome/impact a video can have when you don’t focus on outside noise.&nbsp;Any other personal experience that defines 2022 for you?Travel last year was great - with and without work. Such an eye-opener for me, especially my trip to LA.&nbsp;Seeing the difference between people’s energies in LA and the UK and comparing it. From our Somesuch office over there and meeting those staff to other creatives I had the pleasure of meeting.Also going to karaoke for my first time ever, and experiencing that with Cliqua I feel is something everyone should experience.<blockquote>There will be a lot of exciting releases this year - I’m intrigued to see the visuals to come with it.</blockquote>2023What are you looking forward to in 2023 – both for work and for other parts of your life?I feel there will be a lot of exciting releases this year and I’m intrigued to see the visuals to come with it.&nbsp;On a personal level - planning on launching something this year but watch this space.&nbsp;As well as Somesuch’s film department - really excited to see the work we produce.Have you set work objectives for this year and if so, what are they?In my yearly review at Somesuch they asked us to write 3/4 goals for next year. I ended up writing about 6/7. I won’t disclose all but I’d like to win us 15+ Jobs. A few single bids for some of our directors. Bring in a certain number of budgets of a certain price range up.I won’t reveal too much more since it's enough having my team hold me accountable for my big goals. LOL!Who are the up-and-coming talents that you think will break through this year – or at least deserve to be successful?I have a few, even regarding artists. I’m not too sure what qualifies for up-and-coming these days so I hope these names don’t cause offence but...<ul><li>Jeano Edwards</li><li>Renee Maria-Osubu</li><li>Tajana Tokyo</li><li>Edem Wornoo</li><li>Gabriel Moses</li><li>Kay Ibrahim&nbsp;</li><li>Gabriella Kingsley</li><li>Taliable</li><li>Lydia Garnett</li></ul>There’s so much talent around at the moment, I could truly write a few more names down.[vidtoken data:2]Above: Adidas Originals x Wales&nbsp;Bonner, directed by Jeano EdwardsWhat is your prediction for the direction of the industry in 2023? And what will be the big trends for the year ahead?It’s always quite hard to predict, especially when sometimes videos and events can cause waves within the industry. I feel like we’d be moving towards a better direction for fairer pay and equity for creatives in music videos. Also:<ul><li>Short films, more narrative longer music videos, wider content around artists in addition to just videos.</li><li>More brands getting involved in music projects to connect to a younger audience.</li><li>One thing I’d personally love to see is more women directing music videos and being recognised through award shows like the UKMVAs.&nbsp;</li><li>Finally I think we’ll see more artists directing or being more involved within the creative process.</li></ul><blockquote>It would be great for videos to get more investment to realise the creative visions.</blockquote>Any other comments about the current environment for music video production and music video creativity? What are the issues that we should be most concerned with?Sometimes it feels like there can be a disconnect between briefs, creative expectations and budgets. We always try to be creative to pull things together and leaning on our connects, giving opportunities to younger directors, etc. But it would be great for videos to get more investment to realise the creative visions.The crews that work on these rely on the jobs for their day-to-day income, so there should be accountability to ensure everyone is getting to eat properly.If you could ‘make a wish’, and reform or change the environment in which you work in one way, what would you wish for?&nbsp;&nbsp;Like all the previous questions I could write a mini-dissertation on this. It is quite hard to choose one but I’d probably say, after having a conversation with Nathan Tettey about this recently and he summed it so well:"Creatives need to now be respectfully reimbursed financially for the work they put into music videos…"Have you made any personal New Year resolutions? And if so, how’s it going?I don’t really make resolutions because I always strive to be a better person / better version of me everyday. I am my biggest critique and truly set high standards for myself and those I work with. So I’d probably say to stay consistent and disciplined in everything I’m trying to achieve.•&nbsp;André Reid-McKinley is Music Video Rep&nbsp;at&nbsp;<a href="https://somesuch.co/directors" target="_blank">Somesuch</a> in London.&nbsp;

Andre Reid-McKinley

State of Play: André Reid-McKinley, Somesuch 

Tourist-'Your-Love'-by-Duncan-Loudon

The-Smile-'Free-In-The-Knowledge'-by-Leo-Leigh-

adidas Originals by Wales Bonner (2021) A film by Wales Bonner and Jeano Edwards

Nia Archives takes a contemplative walk through late-night London, in the video for So Tell Me...Co-directed by Dan Emmerson and the artist herself, the video intercuts the gentle performance section with a series of slow-shutter vignettes, depicting the complex relationship between a young couple.&nbsp;Showing their lives in separate (yet interconnected) scenes, the video hints at the bond between them, which is confirmed at the end of the video when they detach from their different groups of friends to finally meet up.The bittersweet, romantic&nbsp;concept is beautifully executed, with the frantic cinematography reflecting the contrast of the track - a jungle beat set against melancholic melodies.&nbsp;Wonderful work.&nbsp;

Dan Emmerson

Nia Archives

Alt Jungle

Nia Archives 'So Tell Me…' by Dan Emmerson & Nia Archives

Nia Archives - So Tell Me…

Ned Botwood directs a big-hearted love letter to the West Country, by way of the American West for Metronomy frontman&nbsp;Joseph Mount's wonderful duet with Katy J Pearson for Love Factory.This song is an absolute peach, and the video highlights the special chemistry that is created by bringing fellow west country artist Pearson on board. Botwood channels the visuals from 1960s US TV variety shows, and the legendary&nbsp;performances by Loretta Lynn, Dolly Parton and June Carter, blending&nbsp;British and American rural iconography, superimposing Katy and Joseph into sweeping Devon landscapes.Shot with a distinctly American flavour by DP Jamie Harding, the video trades prairie grass for wheat stubble and wide highways for narrow country lanes. The landscapes were captured over a sunset-chasing road trip through the South Hams in Jamie’s van.[imgtoken data:1]Ned, Jamie and editor Kevin Corry worked to recreate a variety of old-school televisual devices. Shooting country vistas to line up with studio performances, then using a combination of back projection, black negative space and lo-fi blending effects to merge them together.Eagle-eyed viewers will also spot a handful of homages to American cult classics, including Paris Texas, My Own Private Idaho and The Night of the Hunter. “What I love about this song is that it just sounds like it’s always been around, like an old standard on the radio," says Botwood.&nbsp;"It made me think of that golden age of country performances on TV in the late ’60s. Those variety hours like Kraft Music Hall and The Porter Wagoner Show.[imgtoken data:2]"Those shows really threw everything at the wall. All those charmingly janky sets and camera effects. Dolly Parton playing her Grammer guitar on a plastic porch, or Loretta Lynn superimposed onto rural Kentucky, or truly weird images like three disembodied Peggy Lee heads trading lyrics in different corners of the screen.“So much country music is about *home*. And if you absorb enough US culture, you can end up with this weird nostalgia for a rural heartland you’ve never actually been to. But it does make sense. When Dolly sings about her ‘Tennessee Mountain Home’, you understand that feeling instinctively, even if you’ve only been as close as the West Country. Katy, Joe and I are all connected to Devon. And sometimes when you’re down there, on the right day and in the right light, it really does look like the American prairie.”“Metronomy and Katy are two of my big indie heroes. So I was very sweaty when the email arrived! But I had the nicest team. Shoutout to Jamie Harding, who took me and his Arriflex sunset-chasing in Devon for two days. And Kevin Corry, who killed it in the edit.”

Metronomy & Katy J Pearson 'Love Factory' by Ned Botwood

Metronomy & Katy J Pearson's - Love Factory (Official Music Video)

Trailblazing London jazz outfit Ezra Collective hit the ring in Femi Ladi's joyous video for Victory Dance.Customers of a cornershop receive a mysterious invitation by the shopkeeper, leading them downstairs into the basement and a magical space. Suddenly we are in&nbsp;a big hall, a boxing ring in the middle - not to witness a boxing bout, but the moves of jazz dancer Jay Allen, and a thrilling performance of the individuals of Ezra Collective, and then the group as a whole.[imgtoken data:1]This is the band's first ever music video, reflecting their position at the heart of London's resurgent jazz scene. Femi Ladi achieves a sense of wonder and real occasion by keeping things based around the performances, and top and tailing the piece with the narrative element involving the audience. It really works.&nbsp;"I’m a big fan of the Ezra Collective, I find their music so refreshing and unexpected," says Ladi.&nbsp;"I had a personal experience of hearing the band's music for the first time when I stumbled into a performance of theirs by accident a few years back. I instantly became a fan. So, we went with an Idea that had similar journey of discovery with the band playing a secret gig somewhere quite unexpected."

Ezra Collective 'Victory Dance' by Femi Ladi

Ezra Collective - Victory Dance (Official Video)

A story of going 'out out' - in all its glory, ecstasy, and some agony - superbly told by Femi Ladi.

Chase & Status 'Mixed Emotions' by Femi Ladi 

Chase-&-Status-'Mixed-Emotions'-by-Femi-Ladi-

Leo Leigh's debut video,&nbsp;for Thom Yorke and Jonny Greenwood's new project The Smile, is a singularly intense experience. Leigh more or less dispenses with the causes of a trauma to confront the viewer with the harrowing results. You can only watch and wonder why - while listening to the altogether more gentle Free In The Knowledge.There are a couple of remarkable performances in the video, demonstrating distress and anguish in such visceral ways that it's hard not to think that some genuinely bad stuff happened just prior to when the camera started to roll.Halfway through, there are glimpses of exposition, snatches of other characters, and a ritualistic ceremony, suggestng the power dynamic of&nbsp;this haggard forest tribe. But it's those first two minutes that leave the most powerful impression.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Leo Leigh

Kodak

The Smile 'Free In The Knowledge' by Leo Leigh 

It's a chaotic day of auditions as GHUM try and find a new bandmate, in&nbsp;Lydia Garnett's light-hearted promo for Some People.The video is a riot of flamboyant fun, and the slightly gritty DIY vibes add a sense of edginess to the concept,&nbsp;perfectly matching the in-your-face track."I loved making this video!" says Garnett.&nbsp;"This was all about hammy acting and alter egos, the band and cast were amazing and totally got the humour, silliness and the camp mood I wanted to create."&nbsp;

Lydia Garnett

GHUM 'Some People' by Lydia Garnett

Ghum-'Some-People-'-by-Lydia-Garnett

Duncan Loudon imagines the life of a stuntman in his remarkable video for DJ/producer Tourist.Loudon takes us on to a film set, and into the world of stuntman-supreme Andy Bennett, as he goes about his daily business - and at the same time, also childminds his young daughter. And it all leads up to one of the most terrifyingly impressive of all movie stunts, when Bennett is doused in petrol and set alight, and then becomes a walking man on fire.Loudon establishes a mesmeric tone with a combination of documentary and impressionistic teasing beyond the frame of reality. Bennett also plays the part of the leading actor that he is doing stunts for. The division between the two is not easily distinguishable.But then there is of course the setpiece stunt. It is unmistakeably&nbsp;authentic,&nbsp;and Loudon takes us right into this feat of technique and sheer courage - and makes it poetic.&nbsp;Brilliantly achieved.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Duncan Loudon

Tourist 'Your Love' by Duncan Loudon

CC Wade captures Griff and Sigrid's backstage antics, in the light-hearted yet incendiary promo for Head On Fire.&nbsp;To mark this team-up of two inspiring&nbsp;pop performers, the Wade brothers let them loose in a deserted theatre to just have fun - which gets slightly out of hand. They have the run of the place, they mess around dressing up, climb rigging - and then set fire to the place. All without missing a beat of their performances.&nbsp;[imgtoken data:1]Celebrating their friendship and not taking themselves too seriously, it's great to see Griff and Sigrid kick back and let loose - and show a slightly dangerous, even pyromanic&nbsp;streak.&nbsp;The visual feels like the perfect&nbsp;partner to the upbeat track, skirting with edginess - and the talented CC Wade, best known for their work with the likes of King Krule and other hipster types.&nbsp;make good on this opportunity to make their mark in the pop world.

CC Wade

Griff X Sigrid 'Head on Fire' by CC Wade 

Griff X Sigrid - Head on Fire (Official Video)

Gretel Hänlyn explores an abstract dreamworld in her debut promo, directed by&nbsp;Jasper Cable-Alexander.&nbsp;Shot on 16mm with anamorphic lenses, the video is formed of several conceptual vignettes, portraying&nbsp;Hänlyn in her house, accompanied by snakes, surreal CCTV and an overwhelming sense of angst.&nbsp;The aesthetic oscillates between heightened reality and experimental Pinterest board, and it's a brilliant introduction to the new artist.&nbsp;

Jasper Cable-Alexander

Nomad Editing Company

Gretel Hänlyn 'It's The Future, Baby' by Jasper Cable-Alexander

Gretel-Hänlyn-'It's-The-Future,-Baby'-by-Jasper-Cable-alexander

Dijian Eccles and Andre Reid weave a tale of love and loss on the skating rink, in this dynamic promo for Odeal.&nbsp;The hazy, dreamlike aesthetic is a perfect way to present the concept, which encompasses fresh narrative elements and authentic performance - plus some really cool skating tricks.&nbsp;"André and I wanted to keep the video on brief but ultimately make sure the vibe was relatable," Eccles explains. "The track was only two and a half minutes, so it was a challenge adding in a nice narrative element and&nbsp;some surrealism to the project. But I think we managed to accomplish that."The story is based on Odeal our lead, trying to impress a love interest of his. Throughout the video we see their relationship blossom and his skating tekkers improve over every encounter at the skating rink. However due to his own mistakes, his poor efforts lead him into losing his new flame to another skater who's just much better than him."&nbsp;&nbsp;

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