Director's Representation

REPmedia

For the first single from multi-hyphenate artist and rapper Kojey Radical after a three-year hiatus, Relta directs a compelling video capturing his performance and how it radiates through a series of connected rooms.The video for Rule One unfolds in a kinetic style, beginning as Kojey performs as he exercises vigourously on a running machine, then visually panning through adjoining&nbsp;rooms - a group of girls' listening to the music on headphones, his collaborators Bawo and Swindle relaxing with friends.Each flicker between different rooms exploring the power of focus and dedication in life, the viewer gets the sense they are on the journey with Kojey through his mind and lyrics and he lays out his rules for life."I’ve admired Kojey’s work for almost 10 years now - longer than I’ve been directing," says Relta. "So I suppose it makes sense that I placed a lot of importance on this project. Thankfully I had the most wonderful team around me who made my somewhat ambitious creative come to life."We built three adjoining sets, each with their own tones and emotional weight. The song felt militant and authoritative to me, and being Kojey’s first release in several years, I was keen to have his performance shots feel just as impactful, seeing him training in a surreal space &amp; powering the surrounding rooms."I also loved the way Kojey paid homage in the song and we managed to sprinkle in a couple more nods in the video, as well as seeing the next generation taking notes themselves. The entire video was shot in an intense three hour window and looking back it’s all a bit of a blur, but I couldn’t be happier with how it came together."

Phoebe Swiderska

Autumn Jensen Casting

Chloe Ensor

Reece Whiteley

Harry Crum

Relta

Anastasia Liasi

André Reid-McKinley

The Corner Shop

Kim Jarrett

Jeff Celis

Billy Kendall

Tess Mitchel

Katie Scott

Nahal Ashrafi

Jack Green

Antony Adjai-clinton

Owen Diplock

Oscar Maxmillis

Frances De Havas

Tom Mangham

Black Kite Studios

Matt Hutchins

Atlantic Records

Kojey Radical ft Bawo 'Rule One' by Relta

Kojey Radical - Rule One (feat. Bawo) [The First Chapter]

Femi Oladigbolu dramatises singer-songwriter Myles Smith's personal story of family breakup&nbsp;in the video for My First Heartbreak.A young man walks through an empty house and finds an old-style phone with answering machine, playing the message from a father to his sons. The man then becomes his younger self, listening to the message for the first time.&nbsp;The memories of the adult&nbsp;and the experience of the child are intertwined, which underscores the traumatic experience of the story of a father abandoning his family.&nbsp;&nbsp;&nbsp;&nbsp;"I was truly moved by the vulnerability in the track," says&nbsp;Oladigbolu. "Its raw honesty wasn't too distant from my own experiences. I felt a deep connection to the lyrics and sought to weave that same truth and relatability into something his audience could genuinely feel."&nbsp;[imgtoken data:1]

United Kingdom

Anti Design

Frankie Elster

Pete Bursh

Rhona Ezuma

Femi Oladigbolu

Ynez Myers

Agile Films

Kat Cattaneo

Romaine Foster

Joel Honeywell

Myles Payne

Jay Gomez

Alex Finlayson

Daisy Gamble

Aaliyah Oke

Hasani Franke

Work Editorial

Tash Hicks

Coffee & TV

Hope Ikpoku

Sony Music

Singer-songwriter

Myles Smith 'My First Heartbreak' by Femi Oladigbolu

Myles-Smith-'My-First-Heartbreak'-by-Femi-Oladigbolu

Mumford &amp; Sons return to action with an irresistibly joyous video by Charlie Robins in which some of the band's most loyal fans listen to&nbsp;their new music for the first time, capturing their instinctive initial&nbsp;reactions.Fans and friends of the band were invited to hear Rushmere - title track of Mumford &amp; Sons'&nbsp;forthcoming new album and their first release in over five years - at an event in London in December. In a stripped-back studio setting and&nbsp;with multiple cameras, Robins' then focusses&nbsp;on each person, filmed individually or as a pair, and finds them reacting in a range of very personal ways to the song.&nbsp;&nbsp;&nbsp;Opening with a mosaic-like grid&nbsp;of each person at the start of each take, the video then transitions into a glorious rollercoaster of emotions - the dawning&nbsp;pleasure of hearing a song that revives the band's early sound,&nbsp;turning into&nbsp;dancing in some cases, but also quieter, intimate&nbsp;contemplation&nbsp;and even a few tears.[imgtoken data:1]The genuine reactions of discovery from a group of ordinary people with a shared love of the band&nbsp;- some of whom came a very long way to attend - are fascinating and heartwarming to behold, captured in Jack Exton's cinematography and Ed Cooper's insightful edit. A delightful visual that is both affecting and celebratory.&nbsp;"Humans being humans is such a simple concept," explains Robins. "We decided to run with it and do a bit of a forensic study of Mumford’s fans and friends as they encountered the new music."We shot with eight cameras - perhaps slightly OTT but nothing beats good old-fashioned realness. Everything we captured was of the moment and honest and I think it really shows in the final film."What a lovely bunch of people."

Taise Kerr

Alizee Levrino

Charlie Robins

David Knight

James Duffy

Jack Exton

Daniel Castro Garcia

Edward Cooper

The Assembly Rooms

Thomas Mangham

Rock

Mumford & Sons 'Rushmere' by Charlie Robins

Mumford-&-Sons-'Rushmere'-by-Charlie-Robins

Earth is under attack and only a long-suffering pub barman - who happens to look different from everyone else -&nbsp;can save us, in&nbsp;James Ogram's terrific promo for South London indie-rock outfit Fat Dog.&nbsp;Ogram finds the sweet spot between satire and cartoon capers in the video for the band's rollicking anthem Earth Song, where a very tall, distinctive-looking alien (played by Peter Lidell)&nbsp;arrives&nbsp;for work in a London boozer, to face hostility and abuse&nbsp;by one of the punters. When the TV news channel reports on a UFO in the shape of giant dog&nbsp;hurtling towards Earth, other drinkers also pile in to blame him for the alien invasion. So he decides to act...[imgtoken data:1]Cue a cool change of visual style to mixed media&nbsp;animated montage, when the alien barman goes to confront the Big Dog in a titanic clash among London skyscapers. Vibrant colours and cut-out textures collide&nbsp;in a King Kong v Godzilla-style fight montage, with painstaking animated elements&nbsp;assembled by animation director Evan Lawday.Following his videos for Honeyglaze, including the UKMVA-nominated <a href="https://www.promonews.tv/videos/2024/06/17/honeyglaze-dont-james-ogram/86876" target="_blank">Don't</a>, this is&nbsp;a big step up in scope and ambition by Ogram, and he rises to the challenge. The video is a pleasure from start to finish - to enjoy for fun&nbsp;and also absorb the underlying message.&nbsp; &nbsp;[imgtoken data:2]&nbsp;"When I first received the brief for this video from Fat Dog, there was one major question to answer: how do I make The Man Who Fell To Earth meet Godzilla on a music video budget?" says Ogram.&nbsp;"It was a little tough. But once I saw Peter (our alien) in make-up, I was confident we could make it work."We filmed Peter against greenscreen, getting him to do karate kicks, punches and all sorts of other bizarre things, so our animator, Evan Lawday, would have something to work with. Peter was a great sport and we managed to get a lot in about an hour."We then had to cram all this story into the remaining two&nbsp;minutes of the music video. We focused on hitting beats and not over-shooting. Spending our time on little looks between Peter and the supporting artists and somehow, I think it all worked out."&nbsp;

Kyla Weldon

Finley Lane Mcelroy

Evan Lawday

Grace Conway

James Ogram

Kian Altmann

Adam Singodia

Jim Holland

Ali Copland

Ollie Pearson

Ana-marija Ramić

Raphael Arcadios

John O’Riordan

Punderson Gardens

Ben Carey

Agile Studio

Peter Lidell

Domino Records

Alternative

Fat Dog 'Earth Song' by James Ogram

Fat-Dog-'Earth-Song'-by-James-Ogram

Earthboi directs a nostalgic promo for Pa Salieu, following the rapper across a number of different spots in his hometown of Coventry.Shot on film, the video for Belly exudes a sense of homecoming and community.&nbsp;Switching up between performance setups and character vignettes, it's a laidback, optimistic visual, which feels authentic to Salieu's journey whilst delivering something cinematic and engaging.&nbsp;

Stafi Samaki

Sinead Gorey

Wizzo & Co.

Earthboi

Alishia Shaw

Taomak Films

Nathan James Tettey

Verbz

Henry Gill

Andre Reid

Nilante Ebun-Cole

Michael Junior Onafowokan

Nathan M. Legger

Billy French

Murray Boden

Harry Coleman

Gordon Wong

Jade Rache

Amie Harfield

Marta Strauss

Caroline Morin

Leaticia

Warner Music Group

Pa Salieu 'Belly' by Earthboi

Pa-Salieu-'Belly'-by-Earthboi

Bear Damen directs a charming promo for Royel Otis.&nbsp;The video for If Our Love Is Dead exudes a nostalgic, early noughties vibe, with a central focus on playful camerawork and charismatic performances.&nbsp;Elevated with a grungy yet vibrant grade, it's a great little video that perfectly suits the track.&nbsp;

Jess Sabine

Angie Broomfield

George Traynor

Bear Damen

David Gourlay

John Moule

Massimo Fillipi

Rhys Warren

Anthony Mchugh

Joe Medlock

Joe Corrie

Sharon Chung

Wash

Ourness

Royel Otis 'If Our Love Is Dead' by Bear Damen

Royel-Otis-'If-Our-Love-Is-Dead'-by-Bear-Damen

Fidel directs a fluid, retro-fired visual for British artist Jim Legxacy's sweet, garage-influenced track from his anticipated Black British Music mixtape.The video for aggressive captures Jim in everyday situations and an atmospheric performance set-up, driven by a powerful edit. There's a distinct nod to the origins of UK Garage with Jim favouring 90s football shirts, and viewed&nbsp;through the screen of the iconic Blackberry.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Amanda Jenkins

Fidel

Zion Roache

CURATED LONDON

Scott Wright

Dylan Whatley

Steve Cameron

Alex Stanley-Ruthven

Mic Grant

Simon Oxley

Jordan Rowley

Max Elliot

Arthur Attenborough

Conrad Bohl

Avenues

Nielsan Bohl

XL Recordings

Jim Legxacy 'Aggressive' by Fidel

Jim-Legxacy-'Aggressive-'-by-Fidel

AyChibs directs a strong and slick performance piece for Afrobeat star Yung Filly.Working on a tight schedule - there was less than a week from sign off to delivery - AyChibs creates an intiimate space for Yung Filly to deliver a heartfelt performance of Tempted, then creates a series of set-ups to build momentum until a climactic&nbsp;party scene.There's an astute use of colour in different scenes to create simple but classy backdrops. And&nbsp;ultimately its all&nbsp; working to highlight&nbsp;Yung Filly's charismatic performance.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Maureen Kargbo

Ola Christian

Belle Mcleary

Danyal Nwajiobi-deacon

AyChibs

Greatcoat Films

Jordan Young

Tristan Chenais

Priscilla Babin

Ismah Ansari

Hermes Contreras

Bradley Panda

Ibrahim Kanu

Patricia Kerry

Samuel Maton

Charlie Williams

Henry Howard

ELMNTL

Warner Music

Afrobeat

Yung Filly 'Tempted' by AyChibs

Yung-Filly-'Tempted'-by-Aychibs

Geerten Harmens directs a trippy fever dream of a promo for pop-dance duo Sad Night Dynamite, presented through a frantic montage of mobile phone footage, intercut with social media iconography, garish textures and dynamic animation.&nbsp;The video for Sugabby narratively explores the idea of dating an older woman, with the tale unfolding through a&nbsp;menagerie of media and different screen devices. Slipping from reality into an uncanny valley of fantasy, achieved at&nbsp;a breathless speed Harmens and his team provide a srong addition to&nbsp;the off-kilter and blackly comic aesthetic of previous SND videos.&nbsp;&nbsp;"This video has been extremely interesting to figure out," the director&nbsp;explains. "Together with the crew we had to think about a simultaneous social media storyline that all came together in it's own little hyperactive viral cultured way in the edit."We had to work with about eight hours of iPhone footage to compile it in under three minutes. Together with Anders Mills at Trim Editing and the amazing VFX team at Agile we polished and polished to make this video!"[imgtoken data:1]&nbsp;

Noreen Khan

Harry Watts

Suzie Walsh

Geerten Harmens

Sam Seager

Ian Blackburn

George Greenwood

Jaden Dayle

Erika Freedman

Anders Mills

Trim Editing

Jon Dobson

Oana Anghel

Andrius Vizbaras

Alt-Pop

Sad Night Dynamite 'Sugabby' by Geerten Harmens

Sad-Night-Dynamite-'Sugabby'-by-Geerten-Harmens

Tajana Tokyo celebrates the joy of dancing in this infectious promo for Mercury Prize-winners Ezra Collective.The video for God Gave Me Feet For Dancing tells a classic story of young people - a boy and a girl -&nbsp;who&nbsp;express their attraction to each other through dance. Only they are much better dancers than most people.Performing under bright, tracking spotlights, the dancers - Michelle Zan and Kitz Katika -&nbsp;make the most of the nighttime exterior locations, effortlessly transitioning from place to place. In some respects&nbsp;it has a theatrical, old Hollywood vibe, reminiscent of vintage musicals and on-stage theatre productions.&nbsp;Bracketed by naturalistic shots of the characters talking and drinking outside a pub, the concept is presented as an escapist fantasy that's also realistic, and does a brilliant job of visualising the upbeat music.&nbsp;

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