Editing company

Shift

Maxim Kelly once again demonstrates that making&nbsp;AI work in the creative space requires real intelligence.&nbsp;Kelly's video for Purple Disco Machine&nbsp;is a love letter to Pacha, the legendary Ibiza nightclub, by revisiting its&nbsp;humble beginnings as a holiday hangout for an eclectic variety of likeminded souls, back in the 1970s.His raw materials for the video for Disco Cherry&nbsp;was original archive footage, mostly photographs, of those days, supplied by the good folks at&nbsp;Pacha.&nbsp;In a similar way to Andrew Dominik's video last year for <a href="https://www.youtube.com/watch?v=XnDm9w2F3KE" target="_blank">Nick Cave &amp; The Bad Seeds'&nbsp;Tupelo</a>, Kelly brings these images to life with a sensitive eye. It's illuminating - and also witty. Like in his recent AI-gen videos for Archive, he creates a narrative that is full of mordant, absurd humour.And if you're not looking for that stuff, you can also dig the vintage vibe, the sense of fun in the original Pacha bar, full of&nbsp;warm textures, groovy dancing and somewhat startling portraiture. And what's more, it's a suitably funky visual for the feelgood track.&nbsp;

Tallia Clarke

Maxim Kelly

Gina Crighton

Hurry Sundown

FRIEND

Michael Lewin

Rob McGuire

Sony Music Germany

Purple Disco Machine 'Disco Cherry' by Maxim Kelly

Purple-Disco-Machine-'Disco-Cherry'-by-Maxim-Kelly

Louis Bhose reintroduces John Newman to the world with a touch of self-mockery, as the soul singer meets the contenders who are auditioning to be him in his upcoming comeback.The video for Merry Go starts in an intriguing fashion with Newman welcomed at a film studio by his manager with the words: 'Welcome to Hell'. It turns out he is encountering&nbsp;an assortment of odd characters who are 'playing' John Newman.It's an engaging satire of the pop business and the real John Newman gives a nicely judged performance observing the activity around him with occasional alarm but mostly resigned equanimity. And finally, he gets involved himself, taking his own place in the group of 'John Newmans' for a dance routine.&nbsp;So this a very welcome return to videos by Louis Bhose too. He is a director with genuine funny bones, who relishes bringing surprising ideas to life.&nbsp;And he's certainly done that here.&nbsp; &nbsp; "John was very clear from the off that he wanted to play with the idea of a big comeback, and the idea of lots of people auditioning to be him was a fun one," says Bhose. "He even went as far as digging out all his iconic jackets from the loft, and letting our supporting cast wear them."I always liked the idea that after an offbeat series of auditions, there would be a fun, sweet moment where they all came together. And so came Harry Price's great choreo - which everyone (including me) learned. Having not made a vid for 18 months&nbsp;or so, it was a really fun one to get back into the groove with. "And surprisingly, John was desperate for an extended intro - damn the views!!"[imgtoken data:1] &nbsp;

United Kingdom

Sofia Sacomani

Kerri Aungle

Olive Leitch

Louis Bhose

Isabella Culver

REPmedia

Andre Reid

CURATED LONDON

Ailsa Robertson

Robbie Smith

Murren Tullett

Simon Oxley

Arthur Laidlaw

Harley Ruby Cameron-furze

Barney Coates

Elizabeth Owen

Harry Price

Kate O'shea

Matthieu Touliet

Company 3

Darco Artist Partnerships

John Newman 'Merry Go' by Louis Bhose

John-Newman-'Merry-Go'-by-Louis-Bhose

It's collab number five for Say Now and director&nbsp;Douglas Reddan - and quite possibly the best yet.&nbsp;The video for Millions evokes girlgroup nostalgia in every frame, paying homage to videos like <a href="https://www.youtube.com/watch?v=VCLxJd1d84s" target="_blank">The Pussycat Dolls'&nbsp;Buttons</a> whilst keeping things fresh and cinematic.&nbsp;From slick choreo to decadent, gold-hued&nbsp;performance vibes, it's an accomplished, ambitious visual that still feels intimate and authentic.&nbsp;The future of girl group videos is in good hands. And let's see what both sides bring to the next collab - it's sure to be a hit.[imgtoken data:1][imgtoken data:2]&nbsp;[imgtoken data:3]

Shireen Mccormack

Marcus Vrondas

Sanilson Monteiro

Cameron Holland

Charlie Morris

Lili Ramundi

Say Now Stylist: Tio

Douglas Reddan

Nathan Legger

Abby Rothwell

Kim Jarrett

Krunal Saadrani

Billy Kendall

Jamie Oliver Lai

Beth Lamyman

Todd Williamson

Hana Morris

Ashley-Michael Graham

Noemie Adebiyi

Megan Lee

Harbor Picture Company

Andrew Loughnane

Atlantic Records

Lola Webster

Emmyland

SHL Lighting

Say Now 'Millions' by Douglas Reddan

Say-Now-'Millions'-by-Douglas-Reddan

London editing studio Shift has announced that multi-award winning editor Paul O'Reilly has joined the&nbsp;Shoreditch-based company.Shift is a boutique editorial house founded in early 2021 by editor Saam Hodivala. The arrival of&nbsp;Paul O'Reilly now increases the Shift roster to three senior editors: Hodivala, O'Reilly and Chris Coupland.&nbsp;&nbsp;For more than ten years Paul O’Reilly has been demonstrating his distinctive flare for editing through a body of work including music videos, documentary, drama and sport. His music video credits include Run The Jewels' Love Again - for which he won a UKMVA for Best Editing&nbsp;in a Video in 2016 -&nbsp;and Chemical Brothers' We've Got To Try (both with director Ninian Doff), videos for Sam Smith, Rudimental, Mumford &amp; Sons, Hamzaa, Muse and in the past year, Pink's Trustfall for director Georgia Hudson and Calvin Harris's Miracle for Taz Tron Delix.His commercial work has also brought him great acclaim, with his work for brands including&nbsp;Bud Light, Nike Italy, Adidas China, Sports Direct and 7 Eleven.Shift’s founder and fellow editor Saam Hodivala remarks "I’ve known Paul for years since we were assistant editors, so I’m thrilled to now have him as part of our team. He’s such an incredible editor with a body of award winning work behind him, I’m unbelievably excited about the new dimension he brings to Shift and can’t wait to see what the future holds!"Paul O'Reilly comments: “Something very exciting is going on at Shift and I'm so happy to be a part of what Saam is building. The intimate atmosphere is unique to Shift and is the perfect creative space for me to thrive."Kirsty Oldfield, EP at Shift, adds: "It’s such a joy to have Paul on the roster, we’ve been friends for a long time so I knew he would bring great vibes to Shift along with his immense talent. There’s so much energy and skill in his work, we really are over the moon that he’s joined our growing team."• Watch Paul O'Reilly's reel at Shift <a href="https://shiftpost.tv/editors/paul-oreilly/" target="_blank">here</a>

Paul O'Reilly

Top editor Paul O'Reilly joins Shift

Taz Tron Delix directs the ethereal promo for Calvin Harris and Ellie Goulding's collab on Miracle.&nbsp;The otherworldly video is inspired by the&nbsp;Nineties-style&nbsp;trance elements in the track, exploring&nbsp;a futuristic clash of desert landscapes, anachronistic styling and mysterious movement, revitalising and contemporising the transcendent aesthetics that were born out of the original movement.&nbsp;[imgtoken data:1]The video cuts between Ellie wearing a jewelry filled tiara and leather outfit with the look of a powerful Queen on an elevated platform surrounded by what appears to be worshippers in sleek beige suits and balaclavas. The track progresses they march in a strong manner, break-out dancing and wave their hands towards Ellie in a worshiping stance.We then witness different groups of people embracing one another mostly in masks, helmets faces covered, buried in sand, twisting through colourful smoke creating a mysterious tone.Blending a whole host of unusual elements into an oneiric experience, it really is a visual feat that demands your full attention, and elevates the track to a whole new artistic plane.&nbsp;[imgtoken data:2]

Taz Tron Delix

Joseph J Goldman

Chris Toumazou

Kiran Mandla

Lee Fairweather

COMPULSORY

Trim Editing

No.8

Zoe Gunn

Steve Wingrove

Harry Wheeler

Elizabeth El Kadhi

Phil Heron

Matt Allsop

Lisa Laudat

Anastasia Stylianou

Celia Arias

Shani Mushington

Alex Gregory

Kat Cattaneo

Jonny Vieco

Calvin Harris x Ellie Goulding 'Miracle' by Taz Tron Delix 

Calvin Harris, Ellie Goulding - Miracle (Official Video)

Georgia Hudson returns to music videos to pull out all the stops for P!nk's old school banger Trustfall, the title track from the US superstar's new album.It's a cinematic epic in keeping with P!nk's huge (and hugely consistent)&nbsp;body of work over the past two-plus decades - where the artist plays indominatable super-guardian to a new generation of kids who need the belief to find their wings. And of course they do, over a series of beautifully realised set-ups across LA cityscapes, in suburbia and on beachside highways - and terrific wirework too.With&nbsp;sumptuous cinematography of Gaul Porat and visceral choreography from Ryan Heffington, it is above all a glorious return to the medium by Georgia Hudson - reminiscent of her last collab with P!nk, for <a href="https://www.promonews.tv/videos/2017/08/16/pnk-what-about-us-georgia-hudson/49275" target="_blank">What About Us</a>, five&nbsp;years ago - and also co-produced by the team now known as MrMr - Katie Lambert and Martha McGuirk.Fist-pumping, big screen&nbsp;stuff. Now they just need to bring back proper MTV.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]&nbsp;&nbsp;

Adam Wilson

Selenia Rios

Georgia Hudson

MrMr

Aiden Magarian

Park Pictures London

Gaul Porat

Fran Thompson

Ryan Heffington

Cartel

Daniel DeVue

Trafik

Time Based Arts

RCA Records

freenjoy

P!nk 'Trustfall' by Georgia Hudson

P!nk-'Trustfall'-by-Georgia-Hudson

Muse are back with their first release in four years - and immediately at full throttle -&nbsp;with Jared Hogan's sci-fi epic for Won't Stand Down.&nbsp;The video sees an ancient woman masked with vocalist Matt Bellamy's face, drawing power from a faceless army and transcending into an augmented being.[imgtoken data:1]&nbsp;From the futuristic art direction through to the&nbsp;seamless VFX and dynamic cinematography, the video is a tour de force&nbsp;of creativity which builds to a rip-roaring, intense climax. And the&nbsp;haunting silicone mask the lead character wears jumps right into the uncanny valley, and makes for an uncomfortable viewing experience in the best way.&nbsp;Like every Muse video, there is an important message bubbling under the surface, this time focused on standing up against bullies and oppressors. Filmed in Ukraine - producers MrMr teamed up with Shelter in Kiev for the production of the video - the concept perfectly encapsulates these themes.

Jared Hogan

Savvas Stavrou

Vadim Yuzba

Joe Cook

Valeriy Butkov

Danil Dubrovsky

Margarita Shekel

Dasha Taivas

Jacob Mckee

Denis Reva

Lark

Maria Webb

Forager

Joey Doyle

Christian Stropko

shelter.film

Albert Zurashvili

Dasha Deriagina

Roman Chukmanenko

Max Matveev

Eugene Bubley

Natalia Zozulia

Rock

Alternative

Muse 'Won't Stand Down' by Jared Hogan

Muse-'Won't-Stand-Down-'-by-Jared-Hogan

Max Siedentopf's new music video for Keinemusik takes the German pun of the 'ear worm'&nbsp;to a whole new level.Director and artist Max Siedentopf is known for his conceptual, whimsical and refreshingly humorous work, and this video delivers the same idiosyncratic energy we have grown to love.&nbsp;Whilst&nbsp;the lyrics are about love, Siedentopf spins the concept in a completely different direction, and what seems to be taken out of context remains in the memory like a good catchy tune.[imgtoken data:1]We open on a bald, middle-aged man ready to feed his pet gecko, before a worm squirms its way into his ear. The man immediately loses his mind, smashing through the wall to the next apartment and flopping over the balcony, falling and bouncing off of a car.&nbsp;As he swivels and gyrates down the street - much like a worm would - passers by also start to lose their minds, as their bodies distort, crush and amalagamate.&nbsp; Shot in Berlin on 16mm, the scenes look weird but cinematic, and build to an absolutely oddball climax.&nbsp;

Germany

Max Siedentopf

Elena Winterer

Akkurat Studios Gmbh

Rocco Kopecny

Bennet Weidemann

Igor Smitka

Marcus Lauterbach

Susan Peter

Larissa Bechtold

Aurelia Braga De Matos

Lucia Kovalova

Riff Raff Films

Keinemusik (

Keinemusik (&ME, Rampa, Adam Port) ft Bell Towers 'Pay To Play' by Max Siedentopf

Keinemusik-(&me,-Rampa,-Adam-Port)--'Pay-To-Play-Feat.-Bell-Towers'-by-Max-Siedentopf

Directing duo The Rest channel serious Nineties&nbsp;vibes in their sweet and breezy promo for Mahalia's delightful Whenever You're Ready.The video - shot entirely&nbsp;on the Xiaomi Mi 11 Series phone - flips the script on the lyrics, reintrepreting the love interest as a friend who has grown detached from her group. It takes a heart-to-heart chat on the phone to get the fourth member of Team Mahalia to get back in the gang&nbsp;&nbsp;Paying homage to iconic videos from her youth, Mahalia exudes&nbsp;zesty, laidback energy&nbsp;and plenty of confidence to boot, ably supported by her girlfriends -&nbsp;Taitlyn and Kaylee Jaiy, and Demi Rox -&nbsp;whilst the effervescent visual is absorbingly nostalgic throughout.&nbsp;

Shift

Editing company

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