Tim Erem directs Tove Lo’s instantly catchy Cool Girl , and it's the first chapter in a longer form project heralding the Swedish singer's second album Lady Wood, set to explore the beauty and darkness that comes with chasing thrills. 

This prelude involves two versions of Tove: the first dances on a car at a desert motel with a full head of hair; the second is after she's shaved off her tresses, and she's straddling a glass coffin, containing a girl much like herself. There's plenty more here to tease and whet the appetite for what's coming next.