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Sigala, Paloma Faith 'Lullaby' by Craig Moore

David Knight - 13th Mar 2018

Craig Moore collaborates for a sixth time with Sigala for Lullaby - a dead cert to be a 2018 summer anthem – featuring ​Paloma Faith. Shot in Cape Town, Moore's striking, colourful video has Paloma singing a sweet lullaby that has the contrary effect to the norm: characters don't fall asleep, but wake up to find themselves in a series of stunning landscapes.

With simple styling to emphasise the scale and beauty of the locations, each performer goes through a journey as they digest their surroundings, begin to move gracefully within it, and gradually take on an increasingly celebratory mood.

CRAIG MOORE:

“We really had a blank canvas with this, and like past Sigala videos, we wanted to include dance​​. However, this was slightly different as we were conveying themes of escapism as the characters drifted off into faraway lands​, waking up on a simple bed in the middle of nowhere​.

"For this reason, I wanted to cast dancers that had a certain flow to their style - less aggressive and commercial feeling, but more ​dreamy, ​graceful and expressive. ​​Ballet was a big inspiration and ​seemed like a great contrast to our empty landscapes.

"We gave the dancers the scope to wake up and explore the space, gradually progressing into routines that showcased this sense of freedom and escape."

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  • Choreography
  • Director's notes
  • Performance
  • Pop

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Credits

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Production/Creative

Director
Craig Moore
Producer
Service Producer
Production Company
Service Company
Production Manager
1st AD

Camera

Director of Photography
Director of Photography

Lighting/Grip

Gaffer

Art

Art Director
Art Director

Wardrobe

Stylist (Artist)
Make-up
Wardrobe

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

Commission

Commissioner
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David Knight - 13th Mar 2018

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